Product Roadmap
A product roadmap is a strategic communication tool. Its purpose is to show your team and other stakeholders what your product vision is and how it breaks down into product strategy and the product development initiatives needed to achieve that strategy. A product roadmap is not a Gantt chart, and it’s not a device for showing off every last detailed feature in your development plan – instead, a product roadmap should focus on high-level themes aligned around customer outcomes.
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SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development
While discussing this week’s Sunday Rewind, Mind the Product’s Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development. For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real […] Read more »
Crossing the chasm with the ‘target customer scenario’ canvas
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »
How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski
In this ProductTank Sofia talk, VP of E-Commerce at SumUp, Patryk Pawlikowski, explains how he and the team at SumUp adapted their product roadmap on the fly to cope with the disruption caused by the pandemic. The key points of his talk include: Unforeseen circumstances Re-thinking products to a new reality Adapting a product roadmap […] Read more »
Analytics are the key to optimizing the product roadmap
You’ve built an early version of your product, and it works. You have early adopters that really like what you are doing. You have validated your idea and built a product that is valued. But now you’re getting several requests for new features—a fork-in-the-road moment for startup businesses. What do you prioritize first? Is adding […] Read more »
Minimum Viable Replacement: A New Framework for Retiring Old Systems
Are you engaged in a digital transformation initiative, working to retire systems as part of a merger and integration project, or sunsetting a legacy product? If so, then take a moment to learn about a new concept, the Minimum Viable Replacement before you potentially waste thousands of hours and millions of dollars pursuing the wrong […] Read more »
Developing innovative digital products
There is a strong opinion among product people that believes customers don’t buy the product, they buy a better experience where a product helps them do their jobs differently. What factors exist in some products that make them innovative and delightful to use? Where innovation is located Thomas Edison, an American inventor says, “There’s a […] Read more »
Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction
In my early days as a Product Manager, I wondered why the experiences of my peers varied so much from one company to another. I’ve come to realise that different organizations operate with very different levels of flexibility and ownership around multiple aspects of a product manager’s traditional role. In this article, we’ll take a dive into the different scenarios product managers may […] Read more »
Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy
In this ProductTank London talk, Ahmed El-Sharkasy – CEO and Co-Founder at Knowledge Officer – offers exceptional insights on product roadmapping and prioritisation. If you’re a startup or want to found one, this talk is for you. Or you can read the key learnings below: Have a flexible plan Don’t fall into the buzzword trap: embracing an […] Read more »
The Hidden Costs of Constantly Shipping new Things
I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a […] Read more »
What Makes a Good Product Roadmap?
Roadmap creation is one of the primary jobs of a product manager, and probably the one that causes them the most difficulty. There are many books, blogs, conference talks, and training programmes on what makes a good roadmap, and people make careers out of being roadmapping experts. It’s impossible to distill all this valuable information […] Read more »