LATEST POSTS

Roadmap creation tips for remote teams

BY Ashley Halsey on September 21, 2021

These days, remote working is becoming the new normal. There are so many benefits to it, but there are challenges too. As a team, you’ll be working on a project together but it’s harder to collaborate when you’re not in the same room. That’s where an effective roadmap comes in. […] Read more »

How to avoid turning your product into a feature factory by Ravi Kumar Sapata

BY Andres Phillips on June 28, 2021

The best of products can suffer from feature bloat. In this ProductTank Linz talk, Ravi Kumar Sapata, senior product manager at IONOS, gives us two approaches to avoid turning our product into a feature factory. […] Read more »

SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development

BY Imogen Schels on May 23, 2021

While discussing this week’s Sunday Rewind, Mind the Product’s Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development. For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real […] Read more »

Crossing the chasm with the ‘target customer scenario’ canvas

BY Sebastian Straube on May 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

BY Andres Phillips on May 3, 2021

In this ProductTank Sofia talk, VP of E-Commerce at SumUp, Patryk Pawlikowski, explains how he and the team at SumUp adapted their product roadmap on the fly to cope with the disruption caused by the pandemic. The key points of his talk include: Unforeseen circumstances Re-thinking products to a new reality Adapting a product roadmap […] Read more »

Analytics are the key to optimizing the product roadmap

BY Jeremy Levy on April 29, 2021

You’ve built an early version of your product, and it works. You have early adopters that really like what you are doing. You have validated your idea and built a product that is valued. But now you’re getting several requests for new features—a fork-in-the-road moment for startup businesses. What do you prioritize first? Is adding […] Read more »

Minimum Viable Replacement: A New Framework for Retiring Old Systems

BY Kevin Mireles on April 8, 2021

Are you engaged in a digital transformation initiative, working to retire systems as part of a merger and integration project, or sunsetting a legacy product? If so, then take a moment to learn about a new concept, the Minimum Viable Replacement before you potentially waste thousands of hours and millions of dollars pursuing the wrong […] Read more »

Developing innovative digital products

BY Aidin Ziapour on March 11, 2021

There is a strong opinion among product people that believes customers don’t buy the product, they buy a better experience where a product helps them do their jobs differently. What factors exist in some products that make them innovative and delightful to use? Where innovation is located Thomas Edison, an American inventor says, “There’s a […] Read more »

Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction

BY Tunde Adeniran on January 5, 2021

In my early days as a Product Manager, I wondered why the experiences of my peers varied so much from one company to another. I’ve come to realise that different organizations operate with very different levels of flexibility and ownership around multiple aspects of a product manager’s traditional role. In this article, we’ll take a dive into the different scenarios product managers may […] Read more »

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

BY Helene Sanchez on November 12, 2020

In this ProductTank London talk, Ahmed El-Sharkasy – CEO and Co-Founder at Knowledge Officer – offers exceptional insights on product roadmapping and prioritisation. If you’re a startup or want to found one, this talk is for you. Or you can read the key learnings below: Have a flexible plan Don’t fall into the buzzword trap: embracing an […] Read more »