How can product people reconcile their ambition with the reality of what they’re doing right now? In this ProductTank London talk, Product Leader and Team Coach Hope Gurion provides some guidance for job seekers hoping to make the next leap in their careers but unsure about how to get there. The key points of her […]
In celebration of International Women’s Day this post is about some awesome women in Product. Sadly, I can’t feature them all because, believe me when I say, there are A LOT. Instead, I’ll throw a spotlight on a selection who repeatedly wow us with their product brilliance and their commitment to the product community. In no […]
Conducting User Interviews: A Practical GuideHopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a […]
In the second of this 2-part post, we will learn about elasticity. How you can apply it to software, and how it could benefit you. If you missed Part 1, feel free to check it out now. In it we learned about demand, supply, and market equilibrium, how you can apply these concepts to software […]
Product managers looking for academic materials on technology and user experience won’t struggle to find what they need. However, when it comes to economics, especially Microeconomics, there are very few resources and case studies focused on the software industry. Most of the examples you will find are about traditional sectors like mining, manufacturing, FMCG, etc., […]
