What would it be like to join a new company and set up a new product from scratch? On this week’s podcast, we spoke to Maggie Crowley all about her experiences of doing this and her best tips. We also had some time to discuss best practices with metrics and hypotheses in product. […] Read more »
In this article, we’ll dig deep into one specific framework that I fancy a lot for its genericity and its simplicity to apply. In the end, you will master the key principles and be able to come up with clear priorities based on their estimated business impact. […] Read more »
In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Watch the session in full or read on for the highlights: High-level reminders “You will spend the vast majority of your […] Read more »
In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products. Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use […] Read more »
Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. […] Read more »