Ditch the Solution-First Mindset and Start by Defining the Problem
Both in life and at work, we tend to come up with solutions before defining the problem they solve. From “I need to stop eating chocolate” to “let’s add Facebook Login to our online checkout”, we can’t help it. It’s natural – solutions and features are easy to imagine and talk about with other people. […]
The Elephant in the Room by Beata Kovacs
Summary: Apply the same discovery processes to legacy products that you would if you were starting from scratch. Pocket-sized principles can guide the way your team works and the way you deliver value to your users. Legacy Products are Like Elephants – They’re not Very Agile There are lots of opportunities to have an impact […]
In Search of Product/Market fit: How Setapp Found its Customers
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for […]
Agile, Empathy, and 12 Steps... What we Learned at MTP Engage
MTP Engage returned to Hamburg last week as the largest gathering of product people in Germany for the second year in a row. Over 350 product people gathered to make new connections, share experiences, and learn from 20 amazing speakers. This is Your Tribe Martin Eriksson, Arne Kittler, and Petra Wille opened the day by welcoming […]
How to Design for Behavioral Change by Matt Wallaert
In this talk from ProductTank San Francisco, Matt Wallaert, chief behavioral officer at Clover Health, shares psychology-based methods for designing products that inspire people to change their behavior. Matt draws on his background as a social psychologist and describes the use of competing-pressures design and behavioral statements as tools to get people to change behavior. […]