How to Design for Behavioral Change by Matt Wallaert
In this talk from ProductTank San Francisco, Matt Wallaert, chief behavioral officer at Clover Health, shares psychology-based methods for designing products that inspire people to change their behavior. Matt draws on his background as a social psychologist and describes the use of competing-pressures design and behavioral statements as tools to get people to change behavior. […]
New Product Development: an Introduction to Gate Systems
New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money. Companies that have previously found success with one product must invest in the next […]
How Going Part-Time Made me a Better Product Manager
In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Part-time product manager roles are rare, but luckily I worked for an employer who was open to the idea. So after a successful […]
Managing Manufactured Products: Design and Development
In my last post we examined some of the unique requirements that need to be defined for manufactured products. Now, let’s start designing and developing. Industrial Design vs Industrial Engineering In software, we all understand and appreciate that our UX designers aren’t the best at coding and our coders aren’t the best at UX design. […]
How Squarespace Addressed its Hidden Customer Segments
Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed. He graciously joined us at ProductTank NYC to talk about some interesting work his team had done to address the needs of a customer segment which they had […]