In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]
In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. […]
The Parable On June 26, 2017, English football team Crystal Palace enthusiastically announced the appointment of the great Dutch defender Frank de Boer as its new manager. Admittedly he was joining after a disappointing spell in Italy, but his success with the Dutch champions, Ajax, with whom he won the Champions League four consecutive times, […]
The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. When people talk about Lean, the conversation often ends at process optimization, waste, and quality, and misses so much of what the Lean mindset offers. Design Thinking is held high as the […]
One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of […]
