“The job of a product management is to discover a product that is valuable, usable, and feasible” says Marty Cagan, Founding Partner of Silicon Valley Product Group and a 30-year veteran of product management. Similarly, our own Martin Eriksson calls product management the intersection between business, user experience, and technology (only a product manager would define themselves in a Venn diagram!). Product Management is about bringing together those functions and more to build value for the customers and the business.
Read on to learn more about what product management is, how the product manager job works, and what you need to do to become a top product management practitioner and build products people love.
Product Warrior launches a weekly podcast, supported by Mind The Product, dedicated to supporting product managers in their decision making. The first episode, titled “Thinking big and small”, is out now, featuring guest John Cutler and host Dave Martin, chief product officer at Tes Global. John, a senior product manager and “all-round product junkie”, discusses […]
At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them. But, as I’m sure we’re all aware, exploring new business models such […]
A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product […]
As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. But the most successful product managers know […]
For the past 6 years Mind the Product has run #mtpcon in London and San Francisco – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to […]
Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers. In his ProductTank NYC […]
How Much Should I Understand? A friend, who’s recently become a product manager, asked me that recently. She’d inherited a technical product where the engineers already had a view of the direction and deliverables required. Even though it had been broken into phases, each phase was large in scope and involved a number of unconscious […]
I have hired product managers for a while now, and worked with dozens. And since I come from a tech background, I have been asked many times (and I asked myself) if product managers should have some tech skills. Should they know how to code, and how it would help them in their daily work? […]
Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0. Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key […]
Being a product manager encompasses many things; vision, organization, analysis, and communication, to name a few. But in my experience there is one universal trait that permeates almost everything a product manager does – curiosity. In the context of product management, I see curiosity as a desire to fully understand a problem from all angles, […]