What is product? The past, present and future of our craft "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs June 06 2021 True company culture, Prioritised Members' Content, Product management, Product management career, product-led, Mind the Product Mind the Product Ltd 2980 Signpost saying past, present and future from shutterstock_1078052594 Product Management 11.92

What is product? The past, present and future of our craft

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This article looks at the future of product practice and product management — at how far we’ve come, our present-day understanding of product, and the challenges we still need to meet.

It should help you, as a product person, to better understand:-

  • Why we keep asking “what is product management?” and why we find it so hard to define
  • The state of current thinking about a product manager’s role, and why every job is different
  • The next stage for product management and how a product manager’s role will change as more businesses adopt product practice
  • All about the risks of becoming overburdened and the new skills you will need to learn

Mind the Product’s blog started with that seminal post from our Co-founder Martin Eriksson, What, exactly, is a…

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Upgrade to Prioritised membership and hone your craft with the help of:

  • Premium content & all our videos
  • Regular AMAs with top product leaders
  • Conference discounts & special events

And so much more!