LATEST POSTS

Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]

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The Craft of Prototyping by Caitlin Kalinowski

BY Martin Eriksson on September 15, 2017

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products. Whether you’re building hardware or software, knowing how to leverage the art of prototyping from the first iteration to the last is critical to success. […]

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The Only Product Metric that Matters by Josh Elman

BY Martin Eriksson on August 18, 2017

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Are the metrics good enough to raise money, or good enough to keep working on a feature or product, or good […]

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The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

BY Madeleine Want on April 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Effective Product Psychology & Design - Jerome Ribot (ProductTank London)

BY Chris Massey on April 7, 2017

Co-founder and former Creative Director at Ribot – a design agency in Brighton – Jerome Ribot is also the creator of Cognitive Lode, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. He will take you through the design decisions made during the development of the […]

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User Research Tools and Methodologies - Morag McLaren (ProductTank London)

BY James Gadsby Peet on March 31, 2017

If you want a deep-dive into User Research, Morag is running a full day workshop on September 7th. Grab your seat soon! Morag McLaren Product Manager at Whatusersdo.com talks to ProductTank London about User Research Tools and Methodologies. The Context & Timing of Research Changes the Results you get You need to find out the […]

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User Research - Making it Work in Government - Katy Arnold (ProductTank London)

BY James Gadsby Peet on March 29, 2017

Katy Arnold, Head of User Research and Design at The Home Office, talks to ProductTank London about making User Research Work in Government. The civil service has traditionally been focussed on moving paper The Digital team at the Home Office’s remit is to help the rest of the organisation move towards a more digitally enabled […]

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Using Experimentation to Drive Product - Stephen Pavlovich (CEO of Conversion.com)

BY James Gadsby Peet on March 20, 2017

Stephen Pavlovich, CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product Why aren’t people converting and what experiments can you run to try and fix that? The aim of any experiment should be to better understand your users and apply those insights to your product. This does not have to be […]

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Design Disruptors (ProductTank NYC)

BY Tremis Skeete on February 23, 2017

Design Disruptors was released by InVision in 2016. The film was created to highlight some of the world’s most influential companies that are putting user centered design first, transforming the way users do everything from hailing a cab or using social media, to banking online, and finding new music. In January 2017 ProductTank NYC in collaboration […]

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