User Experience (UX)
LATEST POSTS
Why Data is key in Building a Company That Learns
Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs […]
Managing Change - Joe Leech on The Product Experience
Just call him Mr Joe. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed up […]
Why Moderated User Research is Worth the Cost
This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the […]
Podcast: Breaking the Rules and Generating Insights with Mona Patel
The founder and CEO of NYC-based Motivate Design, Mona Patel, first came to our attention after appearing on another great podcast, Jonathan Courtney and Jake Knapp’s Product Breakfast Club. She spoke about running and scaling an agency, which was interesting – but what really got us was her unique take on the Discovery process. Her […]
Driving Growth vs Building Core Value by Roan Lavery
Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s […]
Lost in Translation - how do you Localize Your Product for International Growth?
Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng here ple□se”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? […]
If you Love Design, it's Time to Stop Liking it
The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have […]
Mapping Experiences by Jim Kalbach
Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. His latest book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation and in this talk from ProductTank New York he discusses the roles […]
Getting the Best Products to Speak for Themselves
Give Your Product a Voice In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” moment. You shoulder the burden […]
Tobacco, Drugs, Clickbait: Are Designers Dealing in Digital Addiction?
A Rude Awakening There is a change coming. A movement in motion, and like the majority of technological disruptions the earliest adopters are greasing the gears in the silicon communities. You won’t have had to dig very deep recently to have picked up on an increasing sense of rebellion against what used to be the […]