LATEST POSTS

SUNDAY REWIND: How to make a product demo that stands out

BY Adam Oskwarek on July 3, 2022

In this Sunday Rewind post, we look back to when Oscar Santolalla offered engaging insights and practical advice on making a product demo that stands out. […] Read more »

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

BY Andres Phillips on May 27, 2022

In this #ProductTank Tokyo panel discussion, Emi Kwon and Simran Kaur discuss how UX design and product management are intertwined and the need for collaboration between the two disciplines. The panel, moderated by Tanmay Goel, Product Manager at Rakuten welcomed: Emi Kwon, UX Lead of the Experience Design Group at a global insurance company Simran […] Read more »

Moving from UX to product - Christian Crumlish on The Product Experience

BY The Product Experience on March 16, 2022

Author, Consultant, Product lead and recovering-UXer Christian Crumlish joined us on the podcast to talk about why someone might want to move from UX to Product Management, what superpowers they bring to the role, and the biggest surprises they might have. […] Read more »

The advantages of declarative user stories

BY Simon Schreiber on March 15, 2022

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we’ll delve into the advantages and disadvantages of both. […] Read more »

Developing a customer centric mindset by Amon Kiplagat

BY Andres Phillips on January 21, 2022

Amon Kiplagat, Founder and CEO Hyve, discusses how product managers can engage with customers and build better relationships by adopting a customer-centric mindset. […] Read more »

SUNDAY REWIND: How to make products that customers love

BY Louron Pratt on October 3, 2021

With our first #mtpcon London hybrid event approaching on October 21 and 22, we thought it make for the perfect opportunity to turn the clocks back to when we hosted our very first #mtpcon London in 2012. This week on Sunday Rewind, we look at Marty Cagan’s talk on making products that customers love. […] Read more »

You are not your user

BY Jorge Rodriguez-Ramos on June 1, 2021

Hi there 👋 nice to meet you. Let me tell you a fun fact about me. I’m the Head of Product for an erotic audio service for womxn. Yep, you read that right: A platform with more than 2000 erotic audio stories targeted at womxn. […] Read more »

Why every product and UX leader needs to be a storyteller

BY Jessica Hall on April 13, 2021

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some […] Read more »

How to keep customers satisfied when announcing product changes

BY John Allen on March 16, 2021

Product changes are an inevitable part of any business. Whether it’s a whole new release or just an update, product improvements are what keeps customers coming back. Something this important needs to be communicated successfully to ensure that the customers know the changes and how they will benefit them. Let’s look at how you can […] Read more »

Building a new Social Future by Aditya Mukherjee

BY Eira Hayward on February 22, 2021

Customer centricity is a core value at Indian social startup Hike, its senior product manager Aditya Mukherjee relates in this talk to ProductTank Delhi, which looks to examine why customer centricity is difficult to crack. The main driver at Hike, he says, is as follows: in a world that has evolved tremendously in the last […] Read more »