User Experience (UX)
As product managers, we want to deliver products that our customers will love and this means that (among many other things) we need to know about User Experience (UX) – the process of designing products that are useful, easy to use, and delightful to interact with.
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Developing a customer centric mindset by Amon Kiplagat
Amon Kiplagat, Founder and CEO Hyve, discusses how product managers can engage with customers and build better relationships by adopting a customer-centric mindset. […] Read more »
SUNDAY REWIND: How to make products that customers love
With our first #mtpcon London hybrid event approaching on October 21 and 22, we thought it make for the perfect opportunity to turn the clocks back to when we hosted our very first #mtpcon London in 2012. This week on Sunday Rewind, we look at Marty Cagan’s talk on making products that customers love. […] Read more »
You are not your user
Hi there 👋 nice to meet you. Let me tell you a fun fact about me. I’m the Head of Product for an erotic audio service for womxn. Yep, you read that right: A platform with more than 2000 erotic audio stories targeted at womxn. […] Read more »
Why every product and UX leader needs to be a storyteller
What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some […] Read more »
How to keep customers satisfied when announcing product changes
Product changes are an inevitable part of any business. Whether it’s a whole new release or just an update, product improvements are what keeps customers coming back. Something this important needs to be communicated successfully to ensure that the customers know the changes and how they will benefit them. Let’s look at how you can […] Read more »
Building a new Social Future by Aditya Mukherjee
Customer centricity is a core value at Indian social startup Hike, its senior product manager Aditya Mukherjee relates in this talk to ProductTank Delhi, which looks to examine why customer centricity is difficult to crack. The main driver at Hike, he says, is as follows: in a world that has evolved tremendously in the last […] Read more »
Why you Should Build for People, not for Users
In this blog post, I’ll explain why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. At the start of my career as a product manager, I came across a quote from Daniel Pink that has stuck with me over the years: Believe […] Read more »
Overcoming Cognitive Biases That Reduce Feature Adoption
In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, […] Read more »
Wireframes Aren’t Just for Designers
Wireframes are often underused in the product development process but, as I’ll explain in this post, they can be invaluable in facilitating communication and knowledge transfer. Using pen and paper to sketch out concepts and designs for software began with the birth of the graphical user interface (GUI) in the 1980s. It was a simple […] Read more »
Improving the Accessibility of the iTaxi Mobile App: a Case Study
The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities […] Read more »