User Experience (UX)
LATEST POSTS
Driving Growth vs Building Core Value by Roan Lavery
Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s […]
Lost in Translation - how do you Localize Your Product for International Growth?
Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng here ple□se”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? […]
If you Love Design, it's Time to Stop Liking it
The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have […]
Mapping Experiences by Jim Kalbach
Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. His latest book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation and in this talk from ProductTank New York he discusses the roles […]
Getting the Best Products to Speak for Themselves
Give Your Product a Voice In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” moment. You shoulder the burden […]
Tobacco, Drugs, Clickbait: Are Designers Dealing in Digital Addiction?
A Rude Awakening There is a change coming. A movement in motion, and like the majority of technological disruptions the earliest adopters are greasing the gears in the silicon communities. You won’t have had to dig very deep recently to have picked up on an increasing sense of rebellion against what used to be the […]
Why Data Science and UX Research Teams are Better Together
In this talk from ProductTank San Francisco Chris Abad, who’s currently VP of product and design at User Testing, shares insights into how bringing together qualitative user research and quantitative data science teams is crucial for companies because it can help them to see the complete picture and inform critical product decisions. Chris shares real-world examples […]
Optimize for an Experience not a Platform
The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opportunity to get their hands on new technology and use it in complex, exciting ways. Virtual reality (VR) and augmented reality are the buzzwords we can’t seem to escape or get enough of. Last year […]
Design Trends - 2018 Will be the Year of the Human
Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. 1. Inclusive and Ethical Design Goes Mainstream Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand […]
User Experience: 5 Tips for Designing Products to Appeal to Millennials
You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why? What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce […]