LATEST POSTS

Product Design in the Era of the Algorithm by Josh Clark

BY James Gadsby Peet on November 17, 2017

Machine learning has taken over huge parts of our world, from diagnosis of medical conditions to legal queries to beating human players in Go. How does this affect how we design, build, and manage products? In this insightful talk from Mind the Product London 2017, Josh Clark shares how we need to think about product […]

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Naimish Gohil - Adapting Your Product for a Changing Market

BY James Gadsby Peet on November 7, 2017

Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some […]

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How Calm Technology Can Help Us Be More Human by Amber Case

BY James Gadsby Peet on November 3, 2017

As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives. With clients, Amber regularly has to reign in their ideas – such as the smart fridge, which she sees leading us towards the Dystopian kitchen of the Future. Petnet.io is another […]

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Improving the UX of Your Terms and Conditions Page (and 6 Easy Ways To Do It)

BY Erik Episcopo on October 20, 2017

When it comes to designing or improving the UX of a website, how often do you consider your terms and conditions page? My guess: hardly ever. I know what you’re thinking, “why spend time improving a page that 99% of people don’t read when I should be working on my home page, pricing page, or […]

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Great Design for Great Digital Products by Jane Austin

BY James Gadsby Peet on October 20, 2017

Rather than having a single “genius” designer who drives their own solutions to problems, quality design facilitates the bringing together of different perspectives. For this to work, you need to build a deep, shared understanding, and once you get to this point, you can operate through consent, not consensus, meaning that decisions can be made […]

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The Heart of Innovation by Blade Kotelly

BY James Gadsby Peet on October 6, 2017

Good innovation should make your company feel uncomfortable. In this inspiring talk from Mind the Product London 2017, Blade Kotelly shares a process that he says will give you the best chance to innovate, although it doesn’t necessarily guarantee success. The process is based around Research, Design, Prototyping and Testing, but it also needs a […]

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Design Sprints by Jake Knapp

BY James Gadsby Peet on September 29, 2017

Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future. Not only does […]

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Using Embedded Analytics to Drive Revenue

BY Tom Cahill on September 25, 2017

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay […]

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Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]

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The Craft of Prototyping by Caitlin Kalinowski

BY Martin Eriksson on September 15, 2017

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products. Whether you’re building hardware or software, knowing how to leverage the art of prototyping from the first iteration to the last is critical to success. […]

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