LATEST POSTS

Adopting a product-centric approach to better address customer needs

BY Patrícia Osorio on November 22, 2022

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  […] Read more »

The keys to a successful product knowledge transfer: part 1

BY Luke Conley on November 10, 2022

In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. […] Read more »

SUNDAY REWIND: Improving the UX of your terms and conditions page

BY Louron Pratt on November 6, 2022

Interesting a Terms and Conditions page is standard practice for every organisation, however, in this week’s Sunday Rewind, we look back to when Erik Episcopo delved into why it’s important to pay the greatest attention to the design of these pages. Erik opened by explaining the importance of a terms and conditions section, and provides three […] Read more »

A case study: how to produce a winning app redesign

BY Adelina Mihala on November 3, 2022

A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. […] Read more »

Reducing customer churn - Andrew Michael on The Product Experience

BY Louron Pratt on October 19, 2022

This week on the podcast experience, we’re talking all about churn. How do you reduce customer churn. What are the biggest obstacles? What are the biggest challenges? And are there any misconceptions behind the perfect churn strategy? Churn expert, Andrew Michael, CEO of Avrio, was able to answer all of our questions with ease and more. […] Read more »

Hick's Law - Keep it simple and straightforward

BY Vignaraj Gadvi on October 13, 2022

If you’re a product manager or a designer, you’ve probably heard the phrase “Keep it simple and straightforward.” But do you know where this advice comes from? Or why is it so important to design? The answer is Hick’s Law, which can help guide your decisions on design. […] Read more »

Learnings from London: What is it like to hold Google in your hand?

BY Louron Pratt on September 23, 2022

This week, we look back to #mtpcon London 2018. Google at the time just moved to making hardware such as Google Home. In this talk, Ivy Ross, Google’s VP of Design for Hardware at the time, led a keynote talk on working out what it felt like when you held Google in your hand. […] Read more »

Being user minded — MTP Engage Hamburg 2022

BY Tobias Freudenreich on September 1, 2022

This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. […] Read more »

NFT: the new playground for product designers

BY Ziyun Liang on August 4, 2022

If you have ever considered delving into an NFT project, know that there will be some culture shocks — it might take a while to wrap your head around the basic verbiage. After that, there were three main culture shocks that product design leader, Ziyun Liang learned. […] Read more »

Beyond Amazon.com: Amazon-as-a-Service

BY Shiva Hullinakatte on July 26, 2022

Amazon recently announced a “Buy with Prime” option that will allow Amazon’s prime members to purchase off Amazon’s website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? […] Read more »