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The experience IS the product

BY Phillip Keiken on September 19, 2023

What if you cannot touch or feel your product? What if your product is more than a product? What if your product is the experience itself? Let’s start with a step back and review the age-old definition of Product. In its essence, a product can be defined as a tangible or intangible item or entity Read more »

The fusion phenomenon: product strategy vs UX strategy

BY Phillip Keiken on August 18, 2023

Making the case for the unification of product strategy and UX strategy, its advantages and potential pitfalls Read more »

Measuring the user experience by Tomer Sharon

BY Eira Hayward on June 26, 2023

In this #mtpcon San Francisco 2023 keynote, Tomer Sharon Co-founder and CXO at workplace experience platform anywell, talks about measuring the user experience and the advantages of high-level metrics. Watch the video in full of read on for his key points.  Read more »

How to redefine personalisation for your users

BY Shaan Bassi on June 9, 2023

Trouble is brewing in product personalisation, and it starts with user feedback. Shaan Bassi, Cofounder & CEO of product analytics platform Kouo discusses the state of user personalisation and provides a solution to unlock the potential of personalisation. Read more »

Why customer support is a vital part of brand promise

BY Rob Armstrong on May 25, 2023

Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy.  Read more »

From 0 to 40+ million users by Amit Bhasin

BY Anna von Hagen on May 19, 2023

In this ProductTank Tokyo talk, Amit Bhasin, Head of Product Division at PayPay, outlines the product’s journey and shares his key learnings throughout the building process. Watch the talk in full, or read on for a summary of his main points. Read more »

The power of user-centered design: Putting your customers first

BY Roxanne Rosewood on May 16, 2023

In this article, UX Consultant, Roxanne Rosewood, explores the power of user-centered design and its impact on product development. Read more »

Rethinking the user experience with Tomer Sharon

BY Louron Pratt on May 10, 2023

Tomer Sharon, Co-founder and Chief Experience Officer at anywell, has a wealth of experience in various User Experience (UX) functions. In a recent interview with us, he shared his journey into UX and what he will speak about at #mtpcon San Francisco 2023 on June 14. Read more »

Engaging your users through Flow

BY Ebenezer Diagi on April 27, 2023

How can product managers engineer engagement for their users? In this guest post, Ebenezer Diagi, Product Manager and Designer, discusses the art of flow to cultivate passion and loyalty amongst your user base.  Read more »

Adopting a product-centric approach to better address customer needs

BY Patrícia Osorio on November 22, 2022

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  Read more »

#mtpcon LONDON | 20 OCT 2023

Join world-class product experts for a jam-packed day of inspiring talks and interactive sessions

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