User Experience (UX)
LATEST POSTS
Wireframes Aren’t Just for Designers
Wireframes are often underused in the product development process but, as I’ll explain in this post, they can be invaluable in facilitating communication and knowledge transfer. Using pen and paper to sketch out concepts and designs for software began with the birth of the graphical user interface (GUI) in the 1980s. It was a simple […]
Improving the Accessibility of the iTaxi Mobile App: a Case Study
The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities […]
How Accurate Is Your UX Research Data? By Martina Kuvalja
Martina Kuvalja is a Senior Researcher at the University of Cambridge. In this ProductTank London talk, she explains how you should go about collecting data if you are part of a small team, and how to have meaningful conversations with the research members of your team. She speaks about: User Experience (UX) application Types of […]
Sleeping Giants - Nandini Jammi on The Product Experience
Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where […]
Priming and the Science behind Onboarding
Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it […]
Rapid Prototyping - Philip Pantelides on The Product Experience
For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new […]
The Black Mirror Test - Roisi Proven on The Product Experience
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model […]
Why Data is key in Building a Company That Learns
Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs […]
Managing Change - Joe Leech on The Product Experience
Just call him Mr Joe. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed up […]
Why Moderated User Research is Worth the Cost
This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the […]