LATEST POSTS

Turning customer success into product success by Hannah Chaplin and Niamh Jones

BY Ian Haynes on December 2, 2022

This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. Why product teams should care Read more »

Understand your application's feature set maturity

BY Rene Rosendahl on March 29, 2022

As “product people”, we need a way to articulate how well-developed different parts of our application are and layout a roadmap showing the progression of our app. In this post, we’ll explain the concept of “feature set maturity” to help with these concerns. Read more »

Third-party integration — Product Manager’s guide on how to choose a vendor

BY Lilia Gorbachik on October 5, 2021

Integrations are a part of many product managers’ lives. Let’s talk about how to think about integrations, and how to choose vendors. Read more »

Economics of software Part 1 - why traditional economics concepts don't apply to software

BY Nihar Sawant on March 4, 2021

Product managers looking for academic materials on technology and user experience won’t struggle to find what they need. However, when it comes to economics, especially Microeconomics, there are very few resources and case studies focused on the software industry. Most of the examples you will find are about traditional sectors like mining, manufacturing, FMCG, etc., Read more »

A guide to creating API Products

BY James Samuel on March 2, 2021

Building a good Application Programming Interface (API) is more than returning responses. Being a developer and having integrated with tons of APIs, I have noticed a pattern between successful API products and those that are not. It’s about solving problems with great affordance. One might ask the key to building good API products. In this post, Read more »

Is it time to rethink your analytics strategy?

BY Glen Rabie on January 18, 2021

Advertorial As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. Read more »

How to Pick the Right Tools for your Experiments by Thomas Leitermann

BY Thomas Leitermann on August 23, 2019

Ready to get started with your experiment? Only need to find the right tool now? But which one to choose? It feels like being in a jungle with tools upon tools – how to navigate this situation? In this talk from MTP Engage in Hamburg, I share learnings and examples from some of the numerous Read more »

APIs and Open Technology by Jeremy Brown

BY Annie Witcombe on April 16, 2019

Jeremy Brown heads up Red Hat’s Open Innovation Labs in Europe, Middle East and Africa, and he works with organisations who are looking to adapt their operations for the technology landscape of the digital era. In this ProductTank London talk, Jeremy discusses the best contexts for teams to work in, and he passionately endorses using Read more »

Tracking your A/B tests

BY Kevin Shanahan on July 27, 2017

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing, and in this post I’ll look at how using a tracker spreadsheet can help you manage your Read more »

Seven Things you can Learn From WeChat Product Development

BY Casper Sermsuksan on April 20, 2017

We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example. We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, Read more »