Bringing Virtual Reality Into the Open

BY Tremis Skeete on September 26, 2017

Many people do not believe that virtual reality (VR) is the future, and think that we will soon simply grow tired of our latest “novelty” or “toy” technology. Roy Peer, however, disagrees. In his presentation at ProductTank NYC, Roy Peer opens his presentation by referencing a common question in the industry: whether or not VR […]

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Charlie Sutton - Designing for Virtual Reality

BY Julie Stanescu on July 28, 2017

For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the […]

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Virtual reality and your product development process

BY Jason Monberg and Dale Knauss on November 9, 2016

After years of false starts and incremental improvements, 2016 is the year where virtual reality (VR) has finally arrived. Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel […]

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