LATEST POSTS

Engaging with Remote Customers in Discovery by Audrey Cheng

BY Imogen Schels on July 1, 2020 for Prioritised Members

In this Mind the Product APAC talk Audrey Cheng, VP Product at Pushpay, discusses the challenges of remote discovery, and reveals how she and her team have developed a practice to ensure better customer engagements that yield more value. Watch the talk in full or read on for a detailed overview. Her key points include: Data […] Read more »

Couldn't Care less About Your Industry? Good

BY Kate Clark on April 23, 2020

Why is having no passion for the industry you work in potentially a huge benefit when it comes to building products? In Product, the user is number one. We must get to know our users inside-out, live and breathe their worlds in order to spot where we can solve problems to make their life better, […] Read more »

Best Practices for Designing Products That are Desirable, Viable, and Feasible

BY Tanya Koshy on April 7, 2020

The ultimate goal of any product team is to design products that are desirable, viable, and feasible. To achieve this, and drive rapid validation and iteration cycles, teams need to constantly refine their understanding of three key questions. These are: Who is my customer? What is their problem? What is the best, lightest solution I […] Read more »

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

BY Bartosz Mozyrko on February 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Overview This case study describes a part […] Read more »

Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

BY Jacob de Lichtenberg on December 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, […] Read more »

Imaginary Research - How to Design More Human Stuff by Kate Nightingale

BY Andres Phillips on November 5, 2019

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale, Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings Steps of imaginary research Watch the video to see […] Read more »

Minimise the Gap Between Maker and User by Henrik Kniberg

BY James Gadsby Peet on October 25, 2019 for Prioritised Members

In this keynote from #mtpcon London, Henrik Kniberg, an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego, Minecraft and Spotify) we must reduce the gap between makers and users […] Read more »

Five Steps to Positioning Your Product

BY Vikash Koushik Sreenivasan on October 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step […] Read more »

Five Habits of Highly-Effective Product Teams

BY Tanya Koshy on September 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If you build it, they will come” is not an effective philosophy in product development, but time and […] Read more »

Great User Research (for Non-Researchers) by Steve Portigal

BY Emily Tate on September 13, 2019 for Prioritised Members

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. At #mtpcon San Francisco, Steve Portigal, Principal at Portigal Consulting, tells us how to […] Read more »