Customer Insights

In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key Read more »

Prioritization techniques such as RICE, MoSCoW and Value versus Effort are not complicated in theory but in practice, most Product Managers struggle with prioritization and research such as The state of Product Leadership 2020 shows that we’re not especially good at it. However good foundations can help teams to focus on what’s most important. Start With Strategy Read more »

Products are not just a collection of features. In this ProductTank Toronto talk, Jeremy Bell, VP of Design at Connected Lab, gives us a three-step guide explaining how we, as product people, can build better products. Watch the video to see Jeremy’s talk in full. Or read on for an overview of his key points: Read more »

Can putting a product into the world really be harder than launching a spacecraft? In her keynote at #mtpcon San Francisco, Tricia Wang, Co-founder of Sudden Compass, says it can. While launching a spacecraft seems more complex, it all boils down to math, and there is scant unpredictability in the calculations. But you have to Read more »

Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Without this, product leaders tend to either hedge their bets with small, safe, incremental adjustments or make no progress at all because they lack confidence in Read more »

Don’t look now, but there’s a customer behind you who’s not as she appears. She has Sally’s face and Sally’s credit card, but let me assure you, that is not Sally. Notice the empty eyes and the shuffling gait? She’s a zombie! Just kidding–kind of. Sally is what I call a Sleepwalker and she’s not Read more »

It’s no surprise that product teams at companies large and small are increasingly emphasizing methodologies to capture customer feedback early and often. Generating feedback is critical to becoming a user-centric organization, and the chart below illustrates the overwhelmingly positive stock performance of the top 10 companies on Forrester’s Annual Customer Experience Ranking when compared to the Read more »