Product Discovery
To determine whether or not a product should be built, we need to do discovery. The process of discovery helps you to reduce uncertainty, to better understand if a product is really what your users need and want, and to gather enough evidence to ensure that your solution has market value.
🔎 Product Discovery Focus Week 💡
In June (14-20), you joined us for Product Discovery Focus Week, thank you! Scroll down to explore the content we released each day and more. Delve into actionable insights, expert advice, and keep the conversation going.
📝 Content 📝
- 🎥 Video + Blog: Watch the San Francisco ProductTank talk, Using Discovery Methods to Create Products That People Actually Want by Jenny Shirey
- 📖 FREE Book Excerpt: Settle in to a free chapter from Product Research Rules, courtesy of the authors, C. Todd Lombardo and Aras Bilgen
- 🎧 Podcast: In this episode of The Product Experience podcast – Using maps as part of discovery, Digital Director and Design Lead, Simon Wilson, joins Lily and Randy to discuss his background in service design and how he uses it in his approach to discovery
- 🎤 Prioritised Panel Discussion: Research and Discovery: Our exclusive panel featured Steve Portigal, Cindy Alvarez, Michelle Lotia, and Eli Montgomery. For Discovery Focus Week only, this exclusive member panel was open to all 🎉. Missed it? Watch the recording (available to members). Become a Prioritised member for access to this and more!
- 📝 Blog: There are many product discovery pitfalls to navigate so, to lend a helping hand, we shared the solutions to 6 in Common product discovery fails and how to avoid them
- 🎥 Video + Blog [Prioritised & MTP Leader members only]: Mind the Product members can watch Discovery – the secret sauce of great Agile by Anthony Marter – a three-step guide for getting product discovery right
- 📝 Blog: Read Product Discovery or Product Delivery: How do you Decide? We looked back at Phillipp Krehl’s popular 2019 post
💡 Want to unlock more? 💡
Become a Mind the Product member to access all of the content during this Focus Week, plus all #mtpcon videos, our library of self-paced training content, and more!
Explore all membership levels
🔎 Product Discovery Training 
We cover Evaluating Opportunity in our Communication & Alignment training workshop and Hypothesis and Testing in our Foundations workshop. Join us for one of our interactive remote workshops, where you’ll get full access to our tried-and-tested curriculums, expert trainers, and community of product peers.
Learn more and book now
We’re currently developing a brand new training workshop on Discovery & Research and would love to hear your thoughts on what will help us build the best possible workshop for you. If you’re keen to tell us or want to be notified when tickets go on sale, you can do that here.
FEATURED CONTENT
LATEST POSTS
Lessons learned while working for an African Fintech company - Makera Kigaraba on The Product Experience
What would it be like to pack up all of your things and land a Fintech job in a completely new continent? On this week’s podcast, we spoke with. Makera Kigarada, Principal Product Manager at Fintech start-up M-KOPA to hear about how he got started in the new market as a product manager, and his key lessons learned so far. […] Read more »
3 tips for a more successful product discovery phase
Delivering products is about high-performing teams building the right things and building them right. To get that right, the discovery phase is a critical part of bringing a new product or feature to market. Read on for three tips on making the discovery phase a success. […] Read more »
From pandemic to pingdemic – Building through uncertainty
In this #mtpcon London+EMEA keynote, Randeep Sidhu, former Director of Product at Babylon Health and the NHS Covid App, describes the challenges of building the UK’s NHS Covid app. […] Read more »
A designer, a product manager, and an engineer walk into a bar...by Karishma Irani
In this #mtpcon Digital Americas session, Karishma Irani, group product manager at LaunchDarkly explains a Triad process that can increase effectiveness when planning and scoping out new product ideas. […] Read more »
Product Discovery — the secret sauce of great Agile
In this #mtpcon Digital APAC session, Product Leadership Consultant Anthony Marter shares with us a three-step guide for getting product discovery right, which can lead to highly motivated teams that build great products. Watch the session in full or read on for the highlights. Creating the right environment Anthony begins by sharing one of the agile […] Read more »
MTP Panel: Using discovery and research to influence key product decisions
In this exclusive Prioritised member session, our panellists, Cindy Alvarez, Michelle Lotia, Steve Portigal, and Saielle DaSilva discussed how important discovery and research is in product management while providing insights on how it can be used to influence key product decisions. […] Read more »
Common product discovery pitfalls and how to avoid them
Product discovery pitfalls, have you fallen foul of one? If your answer is yes, you’re forgiven, because the list is long and you’re only human! But, as product people, it’s our job to be aware of the hidden hurdles and do product discovery the right way. Here we share 6 common product discovery pitfalls and […] Read more »
Using maps as part of discovery - Simon Wilson
We all know that discovery is important — but how it’s done is just as critical. Randy had the chance to collaborate with service design consultant Simon Wilson on a project recently, where mapping formed the basis for much of the discovery work. We invited Simon onto the podcast to talk about this approach. Featured […] Read more »
Using discovery methods to create products that people actually want by Jenny Shirey
Have you ever made a product or feature that no one wanted? In this ProductTank San Francisco talk, Jenny Shirey, then Senior UX Manager at Splunk, explains how product people can avoid this problem by showing us how to use product discovery the right way. The key points of her talk include: We are not our users […] Read more »
Understanding the next 100m users in India by Akhil Jayaprakash
In this ProductTank Pune talk, Akhil Jayaprakash, senior product manager at Amazon, gives us a breakdown of what product managers need to know about the next 100m users in India, including their user personas, the challenges they face, and a sector already solving those problems. […] Read more »