Product Discovery
To determine whether or not a product should be built, we need to do discovery. The process of discovery helps you to reduce uncertainty, to better understand if a product is really what your users need and want, and to gather enough evidence to ensure that your solution has market value.
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This is not the time for nice-to-have products
Product leader Sharon Feldstein talks about building nice-to-have products and features as our main product offering – why we need to avoid it, especially in times of financial uncertainty. Read more »
A case study: How our own product discovery made us pivot Reveall towards product discovery
In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most Read more »
Continuous discovery by Konstantin Diener
In this ProductTank Heidelberg talk, Konstantin Diener, CTO and Co-founder at product design consultancy Cosee, delves into continuous discovery by sharing his experiences of designing a platform for board and card game trade fair Spiel Digital when in 2020 it needed to shift from an in-person to a digital event. Watch the video to see his Read more »
Unusual business in the product discovery stage by Kristian Collin Berge
In this ProductTank Oslo talk, Kristian Collin Berge, Founder of UX Signal shares an example of early-stage product discovery and what the usual problems are. Watch the video to see him talk in full, or read on for an overview of the key points! Read more »
How to find out what your customers want by Janet Bumpas
In this ProductTank Oslo talk, product consultant and coach Janet Bumpas explains the key aspect of a product hero: building a product that customers love. What are products exactly? Are they a blend of features unified in a central theme? Are they tools to complete certain jobs or enhance users’ living standards? Or are products simply Read more »
From PO to CPO: How to drive your product career by Namrata Sarmah
In her keynote session at #mtpcon London 2022, Namrata Sarmah, Chief Product Officer at INTO University Partnerships looks back at lessons learned from her wide-ranging product career, sharing tips and techniques to help you grow and develop at any level. Read on for a recap of her engaging session! Read more »
Understanding your product's true value
In product, there is little arguing about what good looks like, although many organisations can’t express how their product development efforts create value. In this article, Dave Martin shares his understanding of where the true value in product lies. Read more »
Good habits for continuous discovery
Certainly, discovery practices have evolved enormously over the last 10 years, and a lot more teams are running experiments, interviewing customers, testing their assumptions and the rest than a decade ago. But continuous discovery is still one of those product practices where everyone can see the benefits but finds really hard to make happen. Read more »
A deep dive into product discovery - Lily and Randy on The Product Experience
For this special episode, our very own Randy Silver, and Lily Smith dived deep into product discovery. With their many years of experience in product, and over 2 years of interviewing some exceptional product experts, they share their best tips. Read more »
SUNDAY REWIND: The history and evolution of product management
In this Sunday Rewind post, we look back to when Martin Eriksson provided a bit of background into the history and evolution of product management. Read more »