Product Discovery

To determine whether or not a product should be built, we need to do discovery. The process of discovery helps you to reduce uncertainty, to better understand if a product is really what your users need and want, and to gather enough evidence to ensure that your solution has market value.

🔎 Product Discovery Focus Week 💡

In June (14-20), you joined us for Product Discovery Focus Week, thank you! Scroll down to explore the content we released each day and more. Delve into actionable insights, expert advice, and keep the conversation going.

📝 Content 📝

🎥 Video + Blog: Watch the San Francisco ProductTank talk, Using Discovery Methods to Create Products That People Actually Want by Jenny Shirey

📖 FREE Book Excerpt: Settle in to a free chapter from Product Research Rules, courtesy of the authors, C. Todd Lombardo and Aras Bilgen

🎧 Podcast: In this episode of The Product Experience podcast – Using maps as part of discovery, Digital Director and Design Lead, Simon Wilson, joins Lily and Randy to discuss his background in service design and how he uses it in his approach to discovery

🎤 Prioritised Panel Discussion: Research and Discovery: Our exclusive panel featured Steve Portigal, Cindy Alvarez, Michelle Lotia, and Saielle DaSilva. For Discovery Focus Week only, this exclusive member panel was open to all 🎉. Missed it? Watch the recording (available to members). Become a Prioritised member for access to this and more!

📝 Blog: There are many product discovery pitfalls to navigate so, to lend a helping hand, we shared the solutions to 6 in Common product discovery fails and how to avoid them

🎥 Video + Blog [Prioritised & MTP Leader members only]: Mind the Product members can watch Discovery – the secret sauce of great Agile by Anthony Marter – a three-step guide for getting product discovery right

📝 Blog: Read Product Discovery or Product Delivery: How do you Decide? We looked back at Phillipp Krehl’s popular 2019 post

💡 Want to unlock more? 💡

Become a Mind the Product member to access all of the content during this Focus Week, plus all #mtpcon videos, our library of self-paced training content, and more!
Explore all membership levels

🔎 Product Discovery Training

We cover Evaluating Opportunity in our Communication & Alignment training workshop and Hypothesis and Testing in our Foundations workshop. Join us for one of our interactive remote workshops, where you’ll get full access to our tried-and-tested curriculums, expert trainers, and community of product peers.
Learn more and book now

We’re currently developing a brand new training workshop on Discovery & Research and would love to hear your thoughts on what will help us build the best possible workshop for you. If you’re keen to tell us or want to be notified when tickets go on sale, you can do that here.

MTP Panel: Using discovery and research to influence key product decisions

How to recognise and beat the 'knowing' gap – Christina Wodtke at MTP Engage Hamburg

BY Dave Martin on July 15, 2022 for Prioritised Members

On a warm summer afternoon at MTP Engage Hamburg 2022, Christina Wodtke, lecturer and author including the bestseller Radical Focus explained how the challenge of building an effective workplace to deliver innovative technology is hindered by fast thinking, defensive cultures, conflict aversion and misaligned incentives. […] Read more »

Lessons learned while working for an African Fintech company - Makera Kigaraba on The Product Experience

BY The Product Experience on May 11, 2022

What would it be like to pack up all of your things and land a Fintech job in a completely new continent? On this week’s podcast, we spoke with. Makera Kigarada, Principal Product Manager at Fintech start-up M-KOPA to hear about how he got started in the new market as a product manager, and his key lessons learned so far. […] Read more »