Setting product OKRs properly and use them effectively

BY Malte Scholz on June 14, 2022

airfocus recently invited three industry experts to discuss the use of product OKRs, why they are important and how best to approach using them. In this article, airfocus CEO Malte Scholz summarises the key points discussed, along with some practical tips the experts distilled for getting started with product OKRs. […] Read more »

How product teams can measure progress through outcome OKRs

BY Mareike Leitermann on March 15, 2022

Product Management coach and author Tim Herbig took ProductTank Amsterdam through a hands-on workshop to provide insights on how teams can measure progress through outcome OKRs. […] Read more »

SUNDAY REWIND: How to write OKRs that don't suck

BY Louron Pratt on November 14, 2021

As our OKR focus week draws to a close, we figured that it would be a shame to not look back to MTP Engage Manchester, when Adrian Howard taught us a lesson on writing OKRs that don’t suck. […] Read more »

OKRs in product management by Roman Pichler

BY Eira Hayward on November 12, 2021

From explaining the benefits and drawbacks to taking a collaborative approach to setting the right goals, Roman Pichler shares his thoughts on setting effective product-related goals using OKRs. […] Read more »

MTP Panel: Defining your OKRs in 2022

BY Louron Pratt on November 11, 2021 for Prioritised Members

With 2022 fast approaching, there’s no better time to have a refocus on OKRs and get ready to start the new year. In this panel discussion for Prioritised members, five OKR and product experts discuss defining your OKRs. […] Read more »

A case study: crafting OKRs at Printify

BY Alexander Kazeev on November 11, 2021

In this article, we’ll share our good and bad experiences in setting, measuring, and testing OKRs goals against the fluctuations of print-on-demand eCommerce. […] Read more »

OKRs can be simple - Storm Fagan on The Product Experience

BY The Product Experience on November 10, 2021

Storm Fagan — now the Chief Product Officer at the BBC, joined us on the podcast to break down how she made OKRs scale at a big company by keeping them simple. (Hint: that wasn’t her first approach.) […] Read more »

Let’s talk about Objectives and Key Results

BY Federico Iglesias on November 9, 2021

Product leader, Federico Iglesias delves into the elements of OKRs in product management, and discusses how they can be utilised best for teams in his post ‘Let’s talk about OKRs’. […] Read more »

How to connect strategy with OKRs

BY Nacho Bassino on November 9, 2021

To maximise the effectiveness of OKRs, teams must connect them to their overarching business strategy. Learn how from Nacho Bassino, Director of Product at XING, about ‘Connecting Strategy to OKRs’ […] Read more »

OKRs: Implement well, ensure transparency and drive progress

BY Louron Pratt on November 8, 2021 for Prioritised Members

Objectives and Key Results (OKRs) are used in different ways. What’s more, different stages of the framework present different challenges. To shed light on some key areas we asked three product managers to share their experiences. […] Read more »