You Don’t Own the Voice of the Customer by Tricia Wang "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True #mtpcon san francisco, Cross-Functional Team, Customer Insights, Customer Research, Prioritised Members' Content, product management, Video, Mind the Product Mind the Product Ltd 934 Product Management 3.736

You Don’t Own the Voice of the Customer by Tricia Wang


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Can putting a product into the world really be harder than launching a spacecraft? In her keynote at #mtpcon San Francisco, Tricia Wang, Co-founder of Sudden Compass, says it can. While launching a spacecraft seems more complex, it all boils down to math, and there is scant unpredictability in the calculations. But you have to deal with a lot of external complexities that are completely out of your control when you ship a product, so the end result is highly unpredictable. And the most complex part? Customers.

Product + Research = BFFs

As a tech ethnographer, Tricia’s life’s work is all about centering the user. She is focused on using research to help organizations build better products by understanding people. Her career in this space grew at the same time that product management started being recognized as a critical discipline, and the thought of product and research working together made her very excited. Product is a…

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