LATEST POSTS

Prioritising customer needs with Dan Olsen

BY Jon Horvath on September 12, 2022 for Prioritised Members

In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. […] Read more »

Being user minded — MTP Engage Hamburg 2022

BY Tobias Freudenreich on September 1, 2022

This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. […] Read more »

Always solve your customer's core problems

BY Vignaraj Gadvi on September 1, 2022

This article offers a lesson in understanding why product managers need to ask themselves “What are my customer’s core problems?” Without knowing this answer there is no way they’ll be able to make informed decisions. […] Read more »

The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!

BY Daniel Elizalde on August 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his […] Read more »

The benefits of squad-led discovery — Jim Morris on The Product Experience

BY The Product Experience on July 13, 2022

How can product managers get more work done by doing less? On this weeks’ podcast, we spoke with Jim Morris, Founder of The Product Discovery Team about the benefits of having a team-led approach to research, and how that can be an effective way to collaborate effectively and improve your product over time. […] Read more »

Understanding and executing effective research

BY Louron Pratt on July 7, 2022 for Prioritised Members

In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. […] Read more »

Customer Centricity: Part 2 (of 2) - Daniel Harris on The Product Experience

BY The Product Experience on June 29, 2022

In this weeks’ podcast, we jump straight back into our chat with Daniel Harris about customer-centricity and developing that mindset in product management. Let’s get straight back to the chat! […] Read more »

SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

BY Louron Pratt on May 15, 2022

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products. Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use […] Read more »

A step-by-step guide to running a customer journey mapping workshop: part 2

BY Katerina Kondrenko on May 5, 2022

Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. […] Read more »

A step-by-step guide to running a customer journey mapping workshop: part 1

BY Katerina Kondrenko on April 21, 2022

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. […] Read more »