Product Research
LATEST POSTS
Interviewing customers: the art of asking questions
Maybe you work somewhere where user research is done by a specialist team, maybe you’re new to product management, maybe you’re looking into a possible new product, maybe your sales people are very protective of their contacts. There are several reasons why a product manager might be a step or two removed from direct contact with customers.
Survey insights: How organisations are supporting product during economic downturn
In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Here’s a snippet of what we found. Read more »
SUNDAY REWIND: No one is immune to cognitive bias
No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. Read more »
Prioritising customer needs with Dan Olsen
In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. Read more »
Being user minded — MTP Engage Hamburg 2022
This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. Read more »
Always solve your customer's core problems
This article offers a lesson in understanding why product managers need to ask themselves “What are my customer’s core problems?” Without knowing this answer there is no way they’ll be able to make informed decisions. Read more »
The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!
What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his Read more »
The benefits of squad-led discovery — Jim Morris on The Product Experience
How can product managers get more work done by doing less? On this weeks’ podcast, we spoke with Jim Morris, Founder of The Product Discovery Team about the benefits of having a team-led approach to research, and how that can be an effective way to collaborate effectively and improve your product over time. Read more »
Understanding and executing effective research
In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. Read more »
Customer Centricity: Part 2 (of 2) - Daniel Harris on The Product Experience
In this weeks’ podcast, we jump straight back into our chat with Daniel Harris about customer-centricity and developing that mindset in product management. Let’s get straight back to the chat! Read more »