LATEST POSTS

Quantifying Qualitative Research by Leisa Reichelt

BY Emily Tate on August 10, 2018

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking […]

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Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez

BY Emily Tate on August 3, 2018

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are […]

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Why you Should Create a Person, not Just a Persona

BY Roisi Proven on July 30, 2018

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is […]

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Measuring Customer Interactions to Unlock Product Discovery

BY Michael Morris on July 16, 2018

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different […]

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How we Created a Successful Weekly User Feedback Program

BY Laure Parsons on June 1, 2018

If you’re a product manager, UX researcher, or startup founder, you know how valuable customer feedback can be. You’ve probably heard the current buzzword “continuous delivery” and recognise that learning about your users’ problems and experiences on an ongoing basis makes for better, more creative, and effective product decisions. You no doubt have also discovered how time-consuming getting this […]

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What Happens When you do User Discovery After Market Traction

BY Christian Bonilla on February 22, 2018

I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected […]

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Inge Andre Sandvik - Adventures in Product and Entrepreneurship

BY Shubham Bhattacharya on February 16, 2018

#MusicMonday at ProductTank Oslo saw co-founder Inge André Sandvik take center stage to talk about one of his entrepreneurial adventures. Inge has had a long and varied professional background (including Telenor and Opera Software) before spearheading Soundrop as a CEO and co-founder. Inge relates how the idea behind Soundrop came to be, the early building blocks of success, and the […]

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How can Product Companies Align With Channel Partners?

BY Santanu (Shaan) Bagchi on November 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the […]

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7 Ways Cohort Analysis can Optimize Company Performance and Results

BY Dan Schoenbaum and Evan Kaeding on November 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. […]

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Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]

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