LATEST POSTS

The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!

BY Daniel Elizalde on August 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his […] Read more »

Why does my product suck? by Jen Dante

BY Jon Horvath on July 4, 2022 for Prioritised Members

In this keynote session at #mtpcon SF+Americas 2022, Jen Dante, VP of Product at Ancestry examines how over and under scoping cannot be eradicated from the product process, rather we can optimise them, based on the agility of our organisation, to deliver the most effective value. Watch this video or read on for key highlights from the talk. […] Read more »

Product operations by Christine Itwaru

BY Andres Phillips on May 20, 2022

In this ProductTank Berlin talk, Christine Itwaru, Senior Director of Product Operations at Pendo, explains the origins of product operations and how product managers can benefit from it. […] Read more »

SUNDAY REWIND: Using the Kano Model to prioritise product development

BY Louron Pratt on May 8, 2022

In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. […] Read more »

A step-by-step guide to running a customer journey mapping workshop: part 2

BY Katerina Kondrenko on May 5, 2022

Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. […] Read more »

Web3 for product managers

BY Paul Shustak on February 22, 2022

In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. […] Read more »

Effective communication with software engineers

BY Simón Muñoz on February 17, 2022

In today’s article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it’s important […] Read more »

Killing product zombies: a five-step approach

BY Swanand Marulkar on February 15, 2022

As product people, we find features, processes, and products that aren’t functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. […] Read more »

7 signs that you need a product manager

BY Isabelle Berner on January 25, 2022

To help you understand whether you need to dedicate a qualified product manager to your project, here are 7 signs to look out for… […] Read more »

Driving customer adoption and retention as a product manager by Karen Adie

BY Andres Phillips on January 7, 2022

In this ProductTank Abuja talk, Karen Adie, Director of Merchant Services at TradeDepot, responds to questions about driving customer adoption and increasing customer retention. […] Read more »