LATEST POSTS

A case study: How our own product discovery made us pivot Reveall towards product discovery

BY Ferdinand Goetzen on February 6, 2023

In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product  Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most […] Read more »

The dark side of collaboration

BY Odette Colyer on February 1, 2023

In this guest post, Odette Colyer, Managing Partner, Experience Research and Strategy at Super User Studio delves into her take on effective collaboration and communication. […] Read more »

SUNDAY REWIND: Understanding how Design Thinking, Lean, and Agile work together

BY Louron Pratt on January 29, 2023

In this Sunday Rewind, we look back to when Product Leader, Jonny Schneider helped us understand how Design Thinking, Lean, and Agile can all work together in harmony. […] Read more »

Experiment like a boss by Merissa Silk

BY Ian Haynes on January 12, 2023

In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation. It can take different formats in modern organisations, from A/B and multivariate testing to alpha, beta, and hypothesis-driven development. […] Read more »

How to find out what your customers want by Janet Bumpas

BY Ian Haynes on January 6, 2023

In this ProductTank Oslo talk, product consultant and coach Janet Bumpas explains the key aspect of a product hero: building a product that customers love. What are products exactly? Are they a blend of features unified in a central theme? Are they tools to complete certain jobs or enhance users’ living standards? Or are products simply […] Read more »

Running your retrospective meetings, the right way

BY Ketaki Vaidya on December 15, 2022

A retrospective meeting can benefit any team, irrespective of whether you follow Agile or not. This article gives an overview of conducting retrospectives efficiently and can also be applied to our personal lives. […] Read more »

Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

BY Antonia Landi on December 13, 2022

Lately it feels like no matter where you look, there’s always someone talking about Product Ops. But few people are asking: Does it actually need to exist? Antonia Landi, Product Operations Leader dives deep into this emerging role. […] Read more »

7 steps of new product development process

BY Jenny Han on December 9, 2022

In the last few years, there has been a rise in the amount of companies looking to expand their business and create new products. To create the best products that will find success, you’ll need to follow the 7 key steps of new product development. With these steps, you’ll be able to envision what your audience is looking for, and bring it to them. Here’s what you need to know. […] Read more »

From opinion-based to evidence-guided product development by Itamar Gilad

BY Jon Horvath on December 5, 2022

In his keynote session at #mtpcon London 2022, Itamar Gilad, veteran product manager, coach and speaker with over 20 years’ experience at Google and Microsoft, examines how adopting Evidence-Guided Development can result in more reliable and repeatable decisions that empower teams to deliver greater value. Watch this video or read on for key highlights from the talk. […] Read more »

The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!

BY Daniel Elizalde on August 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his […] Read more »