Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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Using traditional product frameworks in modern growth practices
Christina Bourne explains why growth product managers shouldn’t abandon their more traditional product development frameworks to deliver great monetizable experiences. Read more »
SUNDAY REWIND: Killing product zombies - a five-step approach
As product people, we all have been practising building the right products rightly, yet if we look around, we find features, processes, and products that aren’t functioning well. In this Sunday Rewind, we look back to when product leader Swanand Marulkar gave us an overview of a five-step approach. Read on for a recap of what advice he gave. Read more »
SUNDAY REWIND: Building a product without any full-time product managers
This week’s Sunday Rewind takes us back to a 2022 post from Francesco Wiedemann on how small teams can achieve growth without the need for full-time product managers. Francesco says you can build an effective operating team of up to 30 people without a full-time product manager. He explains how at his startup Kyte all three co-founders Read more »
Product development: or how to turn factories into gardens
In this article, product leader Assaph Mehr puts forward an alternative mental model for product development – think about building a garden not a factory So much has been written about feature factories, I won’t add to it. Instead, I’d like to offer you three ideas to help you deal with such situations. First, I’ll Read more »
A case study: How our own product discovery made us pivot Reveall towards product discovery
In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most Read more »
The dark side of collaboration
In this guest post, Odette Colyer, Managing Partner, Experience Research and Strategy at Super User Studio delves into her take on effective collaboration and communication. Read more »
SUNDAY REWIND: Understanding how Design Thinking, Lean, and Agile work together
In this Sunday Rewind, we look back to when Product Leader, Jonny Schneider helped us understand how Design Thinking, Lean, and Agile can all work together in harmony. Read more »
Experiment like a boss by Merissa Silk
In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation. It can take different formats in modern organisations, from A/B and multivariate testing to alpha, beta, and hypothesis-driven development. Read more »
How to find out what your customers want by Janet Bumpas
In this ProductTank Oslo talk, product consultant and coach Janet Bumpas explains the key aspect of a product hero: building a product that customers love. What are products exactly? Are they a blend of features unified in a central theme? Are they tools to complete certain jobs or enhance users’ living standards? Or are products simply Read more »
Running your retrospective meetings, the right way
A retrospective meeting can benefit any team, irrespective of whether you follow Agile or not. This article gives an overview of conducting retrospectives efficiently and can also be applied to our personal lives. Read more »