LATEST POSTS

How entitlement management supports the move to SaaS

BY Scott Niemann on November 8, 2022

In this guest post, Scott Niemann, director of product management at Revenera, looks at the practical ways in which software suppliers can streamline and strengthen the move to SaaS deployment for their software products. […] Read more »

Why product management in the enterprise is different

BY Hazel Raoult on October 25, 2022

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. […] Read more »

August's top product management content

BY Louron Pratt on August 30, 2022

On Mind the Product this month, we saw popular articles ranging from London throwbacks to making better product decisions with evidence. Read on to check out our top 5 popular posts on Mind the Product this month. […] Read more »

The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!

BY Daniel Elizalde on August 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his […] Read more »

Successful B2B product management

BY Louron Pratt on March 24, 2022

In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. […] Read more »

Enterprise B2B product management by Jason Knight

BY Andres Phillips on December 24, 2021

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. […] Read more »

Secrets to successful B2B product management: Part 2

BY Eira Hayward on December 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. […] Read more »

Secrets to successful B2B product management: Part 1

BY Eira Hayward on December 8, 2021

In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. […] Read more »

Practising “Best Practice” Product in the Context of B2B2B2C

BY Morgan Beschle on April 19, 2021

“Who are we building this for, the buyer, their customer, or the users?!” This was the Product and Design team I was leading in 2020 which focused on building and selling an enterprise-grade digital platform in healthcare. The complexity of this situation was consternating. Who were we supposed to serve, and how would we serve […] Read more »

The Blind Spots of B2B Product Vendors (And How to Fix Them)

BY Manohar Sreekanth on August 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the […] Read more »