Video: How to Screw Up B2B "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2014 True B2B, ProductTank, Mind the Product Mind the Product Ltd 125 Product Management 0.5

Video: How to Screw Up B2B

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Working in B2B product management is rife with pitfalls and failure states.  Clancy Childs, Chief Product and Marketing Officer at Tizaro and our final speaker at ProductTank May, walked us through a variety of the tough situations he’s had to face and overcome.

In his talk he attempts to help B2B product managers all over, covering things like Squeaky Wheels, Miss-Aligned Sales/Product, Organisational Go-To Market, and a variety of other horror stories.

Clancy (@cchilds) was the London-based Product Manager for Google Analytics, focussing on the feature development and international roll-out of Google Analytics Premium. This included launching features such as unsampled reporting, integration with Google BigQuery and privacy controls. Previously he worked on products including AdSense, Google Maps, Google Apps and Checkout.