I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Hypothesis and Testing

Product Management Process

User Experience (UX)

Video

Naimish Gohil – Adapting Your Product for a Changing Market

Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. 

As a product manager always looking for better tools, Janna also co-founded <a href="https://www.prodpad.com/" title="product management and roadmapping software">ProdPad</a>, product management and roadmapping software for product people. 

She often starts and stops conversations with the question: “What problem are you trying to solve?”

Janna Bastow

B2B product management

Video: How to Screw Up B2B

Suvarsha is a product leader with over 12 years of experience scaling products from inception to IPO across startups and enterprise organizations. She currently serves as a Senior Technical Product Manager at Amazon, where she leads Speed Initiatives for the Amazon Business team.

Suvarsha Rai

Richa Taldar is a product leader with expertise in AI driven personalization, marketing automation, and digital experience strategy. She has a background in eCommerce and focuses on translating emerging technologies into practical, inclusive, and scalable products that serve millions of customers. Richa is passionate about making AI more accessible and sharing insights on responsible innovation and real world applications of AI, including agentic solutions, generative models, and machine learning.

Richa Taldar 

Community Post

Product Management

Project Management

How AI is transforming day-to-day B2B and B2C product practices

Deepak is an experienced B2B product leader.  He is currently a product coach and advisor. You can follow his writing on LinkedIn and X. Every Tuesday he sends a long form article to his subscribers on Substack. You can subscribe at productsos.substack.com.

Deepak Deolalikar

Building Product Teams

The hallmarks of good and poor B2B product teams

Nat Brown is a Senior Content Marketing Manager at Pendo, where he focuses on digital adoption and product experience. A former Journalist, he enjoys reading and spending time with his family.

Nat Brown

Product Launch

What B2B companies can learn from Duolingo's growth strategy

Daniel Elizalde is a Product Executive with over 20 years of experience leveraging emerging technologies to drive product innovation in industries such as climate tech, eCommerce, manufacturing, telecommunications, automotive, and semiconductors.

Daniel Elizalde

Product Development Process

Product Research

The B2B Innovator's Map – How to get from idea to your first ten customers – free chapter!

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Secrets to successful B2B product management: Part 2

Morgan Beschle is a digital health product leader living in the Boston area with her husband and three young kids. She's spent her career leading Product and Design teams building innovative and scalable health technology to improve quality while reducing costs for payers, providers, and consumers. She's passionate about all things product, and fostering results-driven team culture where top talent thrives and disruptive change is encouraged.

Morgan Beschle

Lean Product Management

Practising “Best Practice” Product in the Context of B2B2B2C

Manohar loves to craft great customer experiences together with problem solvers from Product Management and Engineering. He has over two decades of experience in the enterprise software industry. Until recently he was with SAP in Germany, heading a unit developing cloud-native services for the SAP Cloud Platform.

Manohar Sreekanth

Enterprise Product Management

The Blind Spots of B2B Product Vendors (And How to Fix Them)

Nick Paranomos is Co-Founder and VP of Product at <a href="https://www.nuffsaid.com/" rel="nofollow">'Nuffsaid</a>. He is a Haas graduate and management consultant with over 10 years experience in strategy, operations, product, and marketing for tech companies from startup to Fortune 500.

Nick Paranomos

Creating a Feature Request Process for B2B Product and Customer Success Teams

Sidharth Sreekumar is a relative noob at the whole product management thingamejig, having spent over half a decade before that working as a supply chain and procurement consultant. However, within this time he's worked on building multiple products from the ground up, including an industry-first business news delivery app, a cloud-based analytics platform for the fleet industry, and a spend variance tracking platform. He's also highly interested in solving the fake news problem and his views on the challenges have been published in national news sites.

Sidharth Sreekumar

Product Design

Product Management Characteristics

Product Management Skills

Product Strategy

Sitcoms and the Secret to Building "Good Enough" B2B Products

Jock Busuttil (jockbusuttil.com) is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited (productpeo.pl), which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management (jockbusuttil.com/#book), which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products (imanageproducts.com) and weekly product management newsletter PRODUCTHEAD (producthead.news). You can find him on Twitter (@jockbu) and LinkedIn.

B2B