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LATEST POSTS

What B2B companies can learn from Duolingo's growth strategy

BY Nat Brown on April 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here’s what they learned. Read more »

The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!

BY Daniel Elizalde on August 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his Read more »

Secrets to successful B2B product management: Part 2

BY Eira Hayward on December 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. Read more »

Practising “Best Practice” Product in the Context of B2B2B2C

BY Morgan Beschle on April 19, 2021

“Who are we building this for, the buyer, their customer, or the users?!” This was the Product and Design team I was leading in 2020 which focused on building and selling an enterprise-grade digital platform in healthcare. The complexity of this situation was consternating. Who were we supposed to serve, and how would we serve Read more »

Insider Tips on Running Double-Sided Marketplaces

BY Jase Clamp on August 13, 2020

What do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank! In July 2020 ProductTank Brisbane focused on double sided marketplaces and we were fortunate to have so many diverse perspectives on the topic in the Read more »

The Blind Spots of B2B Product Vendors (And How to Fix Them)

BY Manohar Sreekanth on August 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the Read more »

Creating a Feature Request Process for B2B Product and Customer Success Teams

BY Nick Paranomos on May 28, 2020

In many organizations, product leaders have a constant stream of tasks coming in from customer-facing teams. Feature requests, bug fixes – all of them urgent. It can take years to master the practice of finding a healthy balance somewhere between allowing these non stop requests to dictate your product roadmap, and ignoring them altogether. Good prioritization Read more »

Sitcoms and the Secret to Building "Good Enough" B2B Products

BY Sidharth Sreekumar on December 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch Read more »

Naimish Gohil - Adapting Your Product for a Changing Market

BY James Gadsby Peet on November 7, 2017

Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some Read more »

How to Stop Common B2B Dysfunctions in the Product Team

BY Jock Busuttil on February 4, 2016

There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions. Read more »

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