B2B
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The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!
What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his […] Read more »
Secrets to successful B2B product management: Part 2
Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. […] Read more »
Practising “Best Practice” Product in the Context of B2B2B2C
“Who are we building this for, the buyer, their customer, or the users?!” This was the Product and Design team I was leading in 2020 which focused on building and selling an enterprise-grade digital platform in healthcare. The complexity of this situation was consternating. Who were we supposed to serve, and how would we serve […] Read more »
Insider Tips on Running Double-Sided Marketplaces
What do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank! In July 2020 ProductTank Brisbane focused on double sided marketplaces and we were fortunate to have so many diverse perspectives on the topic in the […] Read more »
The Blind Spots of B2B Product Vendors (And How to Fix Them)
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the […] Read more »
Creating a Feature Request Process for B2B Product and Customer Success Teams
In many organizations, product leaders have a constant stream of tasks coming in from customer-facing teams. Feature requests, bug fixes – all of them urgent. It can take years to master the practice of finding a healthy balance somewhere between allowing these non stop requests to dictate your product roadmap, and ignoring them altogether. Good prioritization […] Read more »
Sitcoms and the Secret to Building "Good Enough" B2B Products
I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch […] Read more »
Naimish Gohil - Adapting Your Product for a Changing Market
Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some […] Read more »
How to Stop Common B2B Dysfunctions in the Product Team
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions. […] Read more »
Product Management in B2B
On the 4th birthday of ProductTank London in May, Thomas Schwaiger (@tschwaiger) invited three speakers to share with us their experiences of building and working in B2B (business to business) companies. James Gill (@JamesJGill), Founder and CEO of GoSquared Rif Kiamil (@rifkiamil), Founder and CEO of FOODit Clancy Childs (@cchilds), Chief Product and Marketing Officer […] Read more »