LATEST POSTS

User insights for product decisions by Cris Valerio

BY Andres Phillips on May 16, 2022 for Prioritised Members

In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Watch the session in full or read on for the highlights: High-level reminders “You will spend the vast majority of your […] Read more »

How to face the challenges of customer retention

BY Eira Hayward on May 9, 2022 for Prioritised Members

Losing customers is hard, especially when you’ve worked so hard to win them. So what can product managers do to improve customer retention? What are the common challenges to look out for? We speak to some long-time product people to get their views and experiences. In brief: Customer retention has a direct impact on company […] Read more »

An introduction to OODA loops and SaaS scaling - Kausambi Manjita on The Product Experience

BY The Product Experience on May 4, 2022

What is an OODA loop and how can it be used in product management? OODA stands for observe, orient, decide, and act. In this week’s podcast, Kausambi Manjita, Co-Founder and CEO of Mason joins us to talk all about this concept and how it has been a useful asset in building products and scaling SaaS companies. […] Read more »

Machine learning in product discovery - Ha Phan on The Product Experience

BY The Product Experience on April 6, 2022

In this weeks’ podcast episode, we spoke with Ha Phan, Director of Discovery Products at Pluralsight, to develop a stronger understanding of how we can best use ML in product management. […] Read more »

Overcoming data bias - Roisi Proven on The Product Experience

BY The Product Experience on March 9, 2022

Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data […] Read more »

SUNDAY REWIND: How can we build human-centred products

BY Imogen Schels on September 26, 2021

When you think about what your team’s metrics are measuring, do you feel confident that you’re measuring the right things? Are humans at the core of your thinking and are you really putting what people value front and centre? This Sunday rewind, we travel back to #mtpcon London in 2018 to hear from Kim Goodwin […] Read more »

SaaSifying an on-prem offering: a case study

BY Eira Hayward on August 24, 2021

 Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. In this talk, Toby Martin, CEO of Extensis, explains how his team worked with the software usage analytics team at Revenera to gain […] Read more »

Data scaling for startups by Crystal Widjaja

BY Jon Horvath on April 23, 2021 for Prioritised Members

In this #mtpcon Digital APAC keynote, Crystal Widjaja, Executive-In-Residence at Reforge, discusses the impact product people can have when utilising a sensible data strategy. This, she tells us, helps to drive product improvement, create great customer experiences, and achieve defensibility. Watch the talk in full or read on for the overview. Mind the Product members can […] Read more »

Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran

BY Andres Phillips on October 26, 2020

In this ProductTank San Francisco talk, Brian Tran, Director of Product Management at User Testing, shows us how we can become better product people by supercharging our data with human insights. His key points include: What makes a product great? Making decisions Qualitative and quantitative data together Watch the video to see Brian’s talk in […] Read more »

Is your Product Underperforming?

BY Ash McCallum on October 15, 2020

As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland. The role came with the hopes and expectations to unlock value from the data we collect from the millions of customers […] Read more »