Data Driven Product Management
LATEST POSTS
Silence the Squeaky Wheel through Feature Prioritization
Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech […]
Nail your Backlog Priorities by Figuring out Return on Effort
Prioritization of work is hard: it’s often more an art than a science. Unless you work in an organization that has mastered the delicate balance of work from a prioritized roadmap as well as customer requests, you too may often be faced with squeaky-wheel prioritization: The customer yelling the loudest (or the one who last […]
How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. The following are […]
How Predictive Analytics can add Value to Applications
Every software application today is fighting for space in an increasingly crowded market, so software vendors need to differentiate their offerings with valuable features to avoid losing out to competitors. An increasing number of application teams are turning to predictive analytics as a source of competitive differentiation and additional value for end users. In fact, […]
Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett
A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […]
Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha
Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole”. As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Jon and his colleagues at Microsoft attribute that growth to […]
What can Trader Joe's Teach us About Customer-Centric Product Development?
In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether […]
How can we Build Human-Centred Products by Kim Goodwin
Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society. To be better, Kim explained how we need to focus on creating features that meet some of people’s needs, […]
Evaluating Experiments: When the Numbers lie
It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […]
Why do you Need to Rethink Your Analytics Strategy?
Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your […]