Data Driven Product Management
LATEST POSTS
Mobile Second: When Desktop is the Right Platform to Focus on First
In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability […]
Building Search Products With Machine Learning - Shakhina Pulatova
In this talk, Shakhina Pulatova gets deep on the art of searching. She takes us through search basics, to what powers search products, and ends with why you should give creating search products a try. On Intent The act of searching means the user has a question that needs answering, so the first key principle […]
Let's Engage - Live Data Visualisation at MTP Engage Hamburg 2018
True to the “Engage” of our conference title we always look for formats that go beyond brilliant presentations and that give our attendees opportunities to interact with each other and grow their network within the product community. But we also wanted to try something new at this year’s MTP Engage conference in order to create […]
Building Product in a Post-GDPR World
It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, […]
How can you Respond to the Rise of the Privacy-Conscious Consumer?
When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence […]
Life Beyond Google Analytics: Pick the Best Tools for the Job
Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze […]
The Fundamentals of Building Better Data Products
Data is the world’s most valuable resource, according to The Economist, and the companies that primarily deal in data – Google, Amazon, Facebook and the like – are among the most valuable in the world. Data and data products have been part of my professional career for a long time – from advising telco providers […]
Why Data Science and UX Research Teams are Better Together
In this talk from ProductTank San Francisco Chris Abad, who’s currently VP of product and design at User Testing, shares insights into how bringing together qualitative user research and quantitative data science teams is crucial for companies because it can help them to see the complete picture and inform critical product decisions. Chris shares real-world examples […]
Why you Need Quantitative AND Qualitative Data
Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of […]
Four Ways to Make NPS a More Actionable Metric
It’s been nearly 15 years since Bain’s Fred Reichheld first introduced the Net Promoter System (NPS), a simple calculation of customers’ willingness to recommend a brand. By asking a single question, “How likely are you to recommend us to a friend?”, NPS distilled the complex topic of customer satisfaction into a single number. And a decade […]