Data Driven Product Management
LATEST POSTS
Why Data is key in Building a Company That Learns
Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs […]
Embrace Uncertainty: the art of Applying a Scientific Approach
The rollercoaster ride that is product development is inherently chaotic and ever-changing. So, as process-oriented professionals, we product managers look to the structure and predictability of a scientific approach for certainty. Our inputs into such a scientific approach, however, are based on assumptions – either individual or corporate – that contain significant amounts of uncertainty. […]
Strategies to get Started with Predictive Analytics
I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. It’s starting to play critical roles in solving inventory problems, loan prediction, user personalization, customer segmentation, propensity to churn, product pricing, and many other areas, with the goal of enhancing customer experience and the bottom […]
Unlocking Data Science to Build the Future of Work by Mike Hyde
Mike Hyde leads data science and data engineering for Workplace, Facebook’s new enterprise product for company connectivity. He is passionate about using data and insights to create innovative company cultures, so he spoke at ProductTank London about data for growth. How do we attach data science and analytics to product development and management? There is […]
Silence the Squeaky Wheel through Feature Prioritization
Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech […]
Nail your Backlog Priorities by Figuring out Return on Effort
Prioritization of work is hard: it’s often more an art than a science. Unless you work in an organization that has mastered the delicate balance of work from a prioritized roadmap as well as customer requests, you too may often be faced with squeaky-wheel prioritization: The customer yelling the loudest (or the one who last […]
How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. The following are […]
How Predictive Analytics can add Value to Applications
Every software application today is fighting for space in an increasingly crowded market, so software vendors need to differentiate their offerings with valuable features to avoid losing out to competitors. An increasing number of application teams are turning to predictive analytics as a source of competitive differentiation and additional value for end users. In fact, […]
Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett
A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […]
Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha
Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole”. As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Jon and his colleagues at Microsoft attribute that growth to […]