Data Driven Product Management
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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. The following are […]
How Predictive Analytics can add Value to Applications
Every software application today is fighting for space in an increasingly crowded market, so software vendors need to differentiate their offerings with valuable features to avoid losing out to competitors. An increasing number of application teams are turning to predictive analytics as a source of competitive differentiation and additional value for end users. In fact, […]
Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett
A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […]
Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha
Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole”. As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Jon and his colleagues at Microsoft attribute that growth to […]
What can Trader Joe's Teach us About Customer-Centric Product Development?
In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether […]
How can we Build Human-Centred Products by Kim Goodwin
Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society. To be better, Kim explained how we need to focus on creating features that meet some of people’s needs, […]
Evaluating Experiments: When the Numbers lie
It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […]
Why do you Need to Rethink Your Analytics Strategy?
Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your […]
How to Create a Product Strategy Without a Clear Company Strategy
Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? It’s an issue that confronted me recently, when I started work with […]
Mobile Second: When Desktop is the Right Platform to Focus on First
In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability […]