Data Driven Product Management
LATEST POSTS
How can we Build Human-Centred Products by Kim Goodwin
Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society. To be better, Kim explained how we need to focus on creating features that meet some of people’s needs, […]
Evaluating Experiments: When the Numbers lie
It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […]
Why do you Need to Rethink Your Analytics Strategy?
Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your […]
How to Create a Product Strategy Without a Clear Company Strategy
Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? It’s an issue that confronted me recently, when I started work with […]
Mobile Second: When Desktop is the Right Platform to Focus on First
In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability […]
Building Search Products With Machine Learning - Shakhina Pulatova
In this talk, Shakhina Pulatova gets deep on the art of searching. She takes us through search basics, to what powers search products, and ends with why you should give creating search products a try. On Intent The act of searching means the user has a question that needs answering, so the first key principle […]
Let's Engage - Live Data Visualisation at MTP Engage Hamburg 2018
True to the “Engage” of our conference title we always look for formats that go beyond brilliant presentations and that give our attendees opportunities to interact with each other and grow their network within the product community. But we also wanted to try something new at this year’s MTP Engage conference in order to create […]
Building Product in a Post-GDPR World
It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, […]
How can you Respond to the Rise of the Privacy-Conscious Consumer?
When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence […]
Life Beyond Google Analytics: Pick the Best Tools for the Job
Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze […]