Data Driven Product Management
There are many ways in which data-driven product management is described but, put simply, data-driven product management means making decisions based on real-world information. Understanding data-driven product management can help you to use the right data, uncover the right insights, and ultimately build the right product.
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Evidence-based product decisions (Part 2 of 2) - Itamar Gilad on The Product Experience
In this week’s podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. […] Read more »
How to build machine learning-based products
In this article, written for product managers, data scientists, and engineering teams we cover some growth areas and ideas on how to achieve more impact while working on building ML-based products. […] Read more »
How to be a better data-driven product manager
In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. […] Read more »
User insights for product decisions by Cris Valerio
In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. […] Read more »
How to face the challenges of customer retention
Losing customers is hard, especially when you’ve worked so hard to win them. So what can product managers do to improve customer retention? What are the common challenges to look out for? We speak to some long-time product people to get their views and experiences. In brief: Customer retention has a direct impact on company […] Read more »
An introduction to OODA loops and SaaS scaling - Kausambi Manjita on The Product Experience
What is an OODA loop and how can it be used in product management? OODA stands for observe, orient, decide, and act. In this week’s podcast, Kausambi Manjita, Co-Founder and CEO of Mason joins us to talk all about this concept and how it has been a useful asset in building products and scaling SaaS companies. […] Read more »
Machine learning in product discovery - Ha Phan on The Product Experience
In this weeks’ podcast episode, we spoke with Ha Phan, Director of Discovery Products at Pluralsight, to develop a stronger understanding of how we can best use ML in product management. […] Read more »
Overcoming data bias - Roisi Proven on The Product Experience
Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data […] Read more »
SUNDAY REWIND: How can we build human-centred products
When you think about what your team’s metrics are measuring, do you feel confident that you’re measuring the right things? Are humans at the core of your thinking and are you really putting what people value front and centre? This Sunday rewind, we travel back to #mtpcon London in 2018 to hear from Kim Goodwin […] Read more »
SaaSifying an on-prem offering: a case study
Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. In this talk, Toby Martin, CEO of Extensis, explains how his team worked with the software usage analytics team at Revenera to gain […] Read more »