LATEST POSTS

More Than Great Products: A Journey to Product/Market Fit

BY Liam Smith on April 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite… For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving […]

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Tobacco, Drugs, Clickbait: Are Designers Dealing in Digital Addiction?

BY Alex Menczykowski on February 19, 2018

A Rude Awakening There is a change coming. A movement in motion, and like the majority of technological disruptions the earliest adopters are greasing the gears in the silicon communities. You won’t have had to dig very deep recently to have picked up on an increasing sense of rebellion against what used to be the […]

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The Fundamentals of Building Better Data Products

BY Christoph Tempich on February 13, 2018

Data is the world’s most valuable resource, according to The Economist, and the companies that primarily deal in data  – Google, Amazon, Facebook and the like – are among the most valuable in the world. Data and data products have been part of my professional career for a long time – from advising telco providers […]

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How to Apply a Design Sprint to Voice-Based Products

BY Mike Edmonds on February 1, 2018

At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them. But, as I’m sure we’re all aware, exploring new business models such […]

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Optimize for an Experience not a Platform

BY Aaron Glazer on January 26, 2018

The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opportunity to get their hands on new technology and use it in complex, exciting ways. Virtual reality (VR) and augmented reality are the buzzwords we can’t seem to escape or get enough of. Last year […]

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Design Trends - 2018 Will be the Year of the Human

BY Andreas Conradi on January 19, 2018

Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. 1. Inclusive and Ethical Design Goes Mainstream Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand […]

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How do you Build a Million-Dollar Product?

BY Pranab Agarwal on January 11, 2018

I am a product manager. I’ve been one for over a decade, and I absolutely love it! Building new products, and building them from scratch gives me a huge boost! Interestingly a few of these products have crossed the million-dollar mark; so I wanted to share a few of my secret mantras that can help you […]

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User Experience: 5 Tips for Designing Products to Appeal to Millennials

BY Soyun Kim on January 4, 2018

You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why?  What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce […]

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A day in the Life of Joe Leech, Product Consultant

BY Susanna Paevali on January 3, 2018

Joe Leech is an expert in product design strategy, UX and applying psychology in design. He’s recently written a book, “Psychology for Designers,” in which he focuses on recognising and using psychology as a design tool. He’s now a product consultant who works with a range of companies: “I plug into companies that have delivery […]

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Sitcoms and the Secret to Building "Good Enough" B2B Products

BY Sidharth Sreekumar on December 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch […]

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