LATEST POSTS

How to Create a Product Strategy Without a Clear Company Strategy

BY Liam Smith on October 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? It’s an issue that confronted me recently, when I started work with […]

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Launching a Multi-Sided Marketplace? Why Design Sprints are Essential

BY Mike Edmonds on September 21, 2018

More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners […]

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Mobile Second: When Desktop is the Right Platform to Focus on First

BY Paul Shustak on September 12, 2018

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability […]

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First, Do No Harm by Mariah Hay

BY Emily Tate on September 7, 2018

Product managers are problem finders and problem solvers. But what happens when we become problem creators? In her talk from #mtpcon San Francisco, Mariah Hay, VP of Product at Pluralsight, challenges us to think about our ethical responsibility as product managers. […]

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Customer Obsession

BY Gibson Biddle on August 16, 2018

I have been the CPO/VP of Product for four startups as they scaled to thousands of employees. Because of these experiences – and the many challenges of growth – I’ve become obsessed with different tools and tactics that creative leaders can use to keep fast-growing companies pointed in the right direction. Having a clear, well-defined […]

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Managing Manufactured Products: Preparing to Launch

BY Dustin Levy on July 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. You can read his earlier posts here and here. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the […]

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5 Lessons in Designing Physical Products for Software Product Managers

BY Paul Shustak on July 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Our goal was to make what we called “sustainable hydration” the non-negotiable, socially […]

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If you Love Design, it's Time to Stop Liking it

BY Bill Skeet on June 5, 2018

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have […]

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Building Product in a Post-GDPR World

BY Chris Massey on May 21, 2018

It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, […]

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What Blocks our Empathy in the Design Thinking Process?

BY Ines Oliveira on May 18, 2018

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and […]

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