LATEST POSTS

Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]

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Understanding how Design Thinking, Lean and Agile Work Together

BY Jonny Schneider on September 20, 2017

The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. When people talk about Lean, the conversation often ends at process optimization, waste, and quality, and misses so much of what the Lean mindset offers. Design Thinking is held high as the […]

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How we Saved our Funnel Drop-offs After They Happened

BY Eran Kaspin on September 18, 2017

One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of […]

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The Craft of Prototyping by Caitlin Kalinowski

BY Martin Eriksson on September 15, 2017

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products. Whether you’re building hardware or software, knowing how to leverage the art of prototyping from the first iteration to the last is critical to success. […]

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Scaling Your Platform and Managing its Evolution

BY Rhishi Pethe on September 4, 2017

Examples of platforms are all around us. Businesses that have been successful at building platforms have disrupted traditional companies and scaled quickly. AirBNB, Amazon, Salesforce, and Uber are just some examples of platforms that have become massively successful in recent years. You’ll find platforms across many industries, from transportation to book publishing. For a product […]

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Pivot Isn’t a 4-Letter Word - Sunil Parekh

BY Tremis Skeete on August 31, 2017

Sunil Parekh was previously VP of Product Management at Truveris – a healthcare startup based out of New York City. At the time of his talk, they worked primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save […]

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Being Lean: Don't Speculate to Accumulate, Validate to Succeed

BY Andy Wicks on August 30, 2017

First coined in the mid 20th century, the term “speculate to accumulate” refers to the need invest (at some degree of risk) in order to make meaningful gains. In other words; roll the dice, take a punt, have a gamble. This is a risky strategy for product managers, and if your gambling skills are anything like […]

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Hassen Karaa - Building a Successful Enterprise Product: Think Beyond the Features

BY Calvin Hoot on August 29, 2017

Hassen Karaa is a Director of Product Management for Okta’s Identity Products. Hassen and his team lead the strategy, roadmap, and delivery for Okta’s Access and Lifecycle Management line of products. Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise […]

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Gadi Weiszlovits Lahav and Richard Still - Scaling up without slowing down

BY James Gadsby Peet on August 17, 2017

Gadi Weiszlovits Lahav (Head of Product at FT.com) and Richard Still (Technology Director at FT.com) tell ProductTank London how to scale quickly and successfully. Their advice is to focus on the right technology, agile processes and great people to create the culture and operation you need. Digital Growth of Traditional Publishers is Possible The FT.com […]

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Pokemon Go: One Year On

BY Jenny Wanger on August 14, 2017

A year ago I wrote an article about the explosion of Pokemon Go. According to ComScore, PoGo scored 28 million active daily users at its peak and has stabilized at five million. Niantic, the game maker, confirms this. The game rakes in about $2 million every day and at the time of writing sits at #7 […]

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