LATEST POSTS

Customer Obsession

BY Gibson Biddle on August 16, 2018

I have been the CPO/VP of Product for four startups as they scaled to thousands of employees. Because of these experiences – and the many challenges of growth – I’ve become obsessed with different tools and tactics that creative leaders can use to keep fast-growing companies pointed in the right direction. Having a clear, well-defined […]

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Managing Manufactured Products: Preparing to Launch

BY Dustin Levy on July 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. You can read his earlier posts here and here. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the […]

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5 Lessons in Designing Physical Products for Software Product Managers

BY Paul Shustak on July 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Our goal was to make what we called “sustainable hydration” the non-negotiable, socially […]

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If you Love Design, it's Time to Stop Liking it

BY Bill Skeet on June 5, 2018

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have […]

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Building Product in a Post-GDPR World

BY Chris Massey on May 21, 2018

It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, […]

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What Blocks our Empathy in the Design Thinking Process?

BY Ines Oliveira on May 18, 2018

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and […]

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Using Habit-Forming Technology for Good by Nir Eyal

BY Yael Burla on May 2, 2018

Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design […]

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How can you Respond to the Rise of the Privacy-Conscious Consumer?

BY Jenny Wanger on April 30, 2018

When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence […]

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More Than Great Products: A Journey to Product/Market Fit

BY Liam Smith on April 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite… For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving […]

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Tobacco, Drugs, Clickbait: Are Designers Dealing in Digital Addiction?

BY Alex Menczykowski on February 19, 2018

A Rude Awakening There is a change coming. A movement in motion, and like the majority of technological disruptions the earliest adopters are greasing the gears in the silicon communities. You won’t have had to dig very deep recently to have picked up on an increasing sense of rebellion against what used to be the […]

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