LATEST POSTS

​​Product design practices to spur customer adoption in any industry

BY David Paterson on January 18, 2022

In this piece, I will not only explain the importance of truly putting the customer behind the driver’s seat when it comes to product design, but will also delve into tips and best practices that design teams can actively work to integrate into their processes […] Read more »

A case study: Creating a relay design sprint in a remote setting

BY Viktor Nagy on January 11, 2022

How can you achieve a relay design sprint in an all-remote setting? I have tried it a few times already and would like to share my learnings with you to avoid my mistakes in this post. […] Read more »

Designing a sustainable future by Leyla Acaroglu

BY Jon Horvath on December 20, 2021 for Prioritised Members

In this #mtpcon London+EMEA keynote, Leyla Acaroglu describes how we can better understand the world’s greatest challenges by employing Systems Thinking to analyse complex relationships and design solutions that prioritise sustainable and ethical goals. […] Read more »

Overengineering can kill your product

BY Simón Muñoz on November 16, 2021

Today’s post is not directed only to product managers. Founders, investors, or any other profile with enough skin in the game on any digital product or service could also take advantage of it. I believe it because we will talk about one of the most prevalent issues when creating products: overengineering them. In my opinion, […] Read more »

Designing beyond devices - Cheryl Platz on The Product Experience

BY Louron Pratt on November 3, 2021

Just when you’ve finally convinced everyone to work mobile-first, the world goes multimodal. If you’re not already working on how you might need to plan for voice interaction and conversation design, physical interaction, and even augmented reality, don’t worry – you’re not alone. We sat down with Cheryl Platz  (author, and now Director of UX, […] Read more »

Making Hard Product Decisions for All the Right Reasons

BY Louron Pratt on February 15, 2021

As product managers, it’s our job to think responsibly as we design and build products for our users. In this ProductTank Dublin talk, two speakers, Gibson Biddle and Kevin Devine, touch on this topic in different ways. Gibson Biddle talks us through some ‘wicked hard’ decisions and reveals the steps you should take to ensure […] Read more »

Is it Time to Invest in Redesigning my Digital Product?

BY Mehmet Perk on January 26, 2021

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase […] Read more »

Practical Design Thinking Part 3: A better way to run remote workshops?

BY Dominic Port on January 13, 2021

Remote workshops, they’re a thing right?! Remote workshops aren’t a new thing and, with the soar in popularity of tools like Mural (our personal favourite) or Miro (another great alternative), alongside the disparate nature of product teams in 2020, more and more remote workshops, (including full-blown Design Sprints) are being run every day. At Pack, before the pandemic […] Read more »

Practical Design Thinking Part 2: How to Embed Design Sprints Into Your Teams

BY Matt Pollitt on January 12, 2021

This article (Part 2 of a trilogy) is all about introducing elements of the Design Sprint in a manageable way, to get your teams working better together. It encourages adoption of the process from the inside, out. So, you’ve heard of Design Sprints?! The week-long framework originating from Google Ventures to solve challenges and test […] Read more »

Practical Design Thinking Part 1: What is it? And why Should I Care?

BY John Griffin on January 11, 2021

If you’re a product manager or working on a product team, you’ve probably heard of Design Thinking. But have you used it? Do you know what it is, apart from a buzzword everybody likes to use? And, more to the point, how can you start to use it to build better products? Product managers are, […] Read more »