Topic Hub
Business Strategy
Business strategy is about setting direction, making choices, and aligning teams to achieve long-term goals. It requires understanding markets, navigating uncertainty, and making deliberate trade-offs to create sustainable advantage. In this section, you’ll find actionable frameworks, expert insights, and proven approaches to help you shape and sharpen your strategy.
Topic videos
Common transformation pitfalls by Marty Cagan
Product leader Marty Cagan talks about common transformation pitfalls and what product teams can do to avoid them.
Using principles to make better decisions faster by Martin Eriksson
How to build for creators by Peter Yang
How to navigate tricky work relationships
Organizing around complex products at the intersection of physical and digital by Matthew Cornford
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