Topic Hub

Business Strategy

Business strategy is about setting direction, making choices, and aligning teams to achieve long-term goals. It requires understanding markets, navigating uncertainty, and making deliberate trade-offs to create sustainable advantage. In this section, you’ll find actionable frameworks, expert insights, and proven approaches to help you shape and sharpen your strategy.

Topic videos

Common transformation pitfalls by Marty Cagan
01:37:38

Common transformation pitfalls by Marty Cagan

Product leader Marty Cagan talks about common transformation pitfalls and what product teams can do to avoid them.

24:09

Using principles to make better decisions faster by Martin Eriksson

39:00

How to build for creators by Peter Yang

53:12

How to navigate tricky work relationships

21:17

Organizing around complex products at the intersection of physical and digital by Matthew Cornford

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