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Mind the Product

Guest Post

Does product management only work for tech and startups?

Product Management

Product Unplugged – Episode 1 with Thor Mitchell

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Three amazing speakers to learn from at #mtpcon London 2025

The best resources for product managers in 2025

Should you specialize or stay versatile in product?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Meta scraps third-party fact checking in favour of community notes

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this MTP Engage Manchester talk, <span style="text-decoration: underline;"><a href="https://twitter.com/randy_silver">Randy Silver</a></span> (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key points include:</p>
<ul>
<li>What is a product?</li>
<li>What is discovery?</li>
<li>What is the job of a product person?</li>
</ul>
<p>Read on for a summary of Randy’s talk or watch the video to see his talk in full.</p>
<h2>First of all, What is a Product?</h2>
<p>Products have various definitions, depending on who is answering the question. The definitions given by a person in product management, by law, or by a person in marketing can vary. It even depends on where you sit in an organization. According to Randy, a product is something that serves a need and yields enough profit to justify its continued existence. Ultimately, it’s hard to say what is and isn’t a product.</p>
<h2>Okay, so What is Discovery?</h2>
<p>Discovery is the process of finding information, specifically for the first time. When ancient explorers found “new worlds” they also found people already living there, which begs the question: are we actually discovering something if other people already know about it? The better definition is that, in most cases, we are actually learning.</p>
<p>While the <a href="https://www.mindtheproduct.com/product-lifecycle-management-beyond-early-adopter/">product life cycle</a> seems like a straightforward process, as product people we know that this isn’t the case. The very beginning of the product life cycle focuses on insight where the framework is set. Then comes the discovery phase where we learn something new for the first time. After that, everything else should be considered learning as we aren’t discovering anything new. Instead, we are simply refining our own hypotheses.</p>
<h2>The job of a Product Person</h2>
<p>The ancient explorers used dragons and other things on their maps to represent the unknown, rather than fill the map with empty space. The job of a product manager is to navigate around the unknown using OKRs, making bets, and removing biases. It also requires that you communicate with customers &#8211; not to simply talk to them, but to <span style="font-style: italic;">listen</span> to them so that we can gain more insights.</p>
<p>The final takeaways from Randy’s talk are that through insights, we can remove the obstacles from the map so that we can discover and learn.</p>

core/freeform

The magic of making great products with Christian Idiodi

Continuous discovery by Konstantin Diener

Unusual business in the product discovery stage by Kristian Collin Berge

How to find out what your customers want by Janet Bumpas

From PO to CPO: How to drive your product career by Namrata Sarmah

How to recognise and beat the ‘knowing’ gap – Christina Wodtke at MTP Engage Hamburg

Get innovation-ready, your product manager is on fire! by Julia Shalet

Jedi discovery and delivery by Lisa Mo Wagner

From pandemic to pingdemic – Building through uncertainty

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

Here Be Dragons – Product and Discovery, by Randy Silver

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