I'm a product growth leader who thrives at the intersection of experimentation, clarity, and momentum. Over the last decade, I've helped consumer platforms, marketplaces, and mission-driven startups unlock growth through smart bets and faster cycles.

My work spans everything from MVP launches to scaled A/B testing programs, but what I care about most is impact: building things that matter and helping people move with purpose.

Outside of product, I'm raising two daughters, making music, mentoring the next generation of product managers, and treating NBA debates like a second job.

Juan Bell 

Community Post

How to find a product job starting from scratch

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Management Conference

What we learned at INDUSTRY: The Product Conference - day two

What we learned at INDUSTRY: The Product Conference - day one

Steffi is a Communications Manager at Mind the Product.

Steffi Crivellaro

Why product leadership is so hard (and how to get it right) - Vidya Dinamani at INDUSTRY Leadership Forum 

ProductTank

August at ProductTanks: Building product in the AI age, and Go-to-market

Lucy is a journalist, editor, and communications professional with 11+ years of experience across charities, major publications (The Independent, The Mirror, Metro, Business Insider), and B2B finance and tech journalism. She currently works in digital communications at Health Data Research UK while freelancing for Mind the Product and pursuing a Master’s in Human Rights.

Lucy Skoulding

Business Strategy

Leadership

Product Design

Product Growth

Product Launch

Product Management

Product Research

How to start a sustainable product business: CEO Laura Crawford on growing her brand from scratch

Arbaz Surti is a Product Analyst at Inspire Brands, where he drives datadriven improvements to customer loyalty programs across thousands of Baskin Robbins locations. He began his career in quality assurance - designing automation frameworks and leading test strategy at Tech Mahindra, Copart, and LendingTree - before moving into product management. Today, Arbaz blends QA rigor with product strategy to help teams build more reliable, customerfocused products.

Arbaz Surti

Artificial Intelligence (AI) & Machine Learning (ML)

What the GPT-5 launch teaches product managers

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Podcast

Retention strategies for single-use products – Vivek Kumar (Investor and Advisor, Atlys)

Sustainable growth strategist, VP of Innovation at XME.digital, where she compressed strategic decision-making from 9 to 3 months and delivered 22% revenue growth through systematic questioning frameworks. With a background spanning enterprise B2B software, telecommunications, and FMCG at Ogilvy, she specializes in translating complex innovations into sustainable growth systems.

She has guided product teams across seed to Series B companies in AI enterprise software, b2b products and cleantech, focusing on market validation acceleration and strategic clarity. Her four-question framework for monthly strategic sessions increased innovation output by 60% across multiple organizations.

Iryna hosts the #makeyourinnovationswork podcast, has presented at 20+ conferences across 11 countries, and mentors startups expanding from Ukraine to UK markets. She holds ICF coaching certification and a Global Executive Leadership Program credential from the Swedish Institute. Currently based in Cyprus, she combines systematic thinking with practical frameworks to help product teams build for long-term sustainability rather than short-term growth.

Iryna Manukovska

Five questions to ask your product monthly to drive sustainable growth

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Lovable reaches new heights while Spotify revisits in-app messaging: This week's news round-up

Mike Hyzy is Vice President of AI Product Development and Enablement at CGI and a recognized national leader in enterprise AI strategy. He partners with executives to maximize AI investments, optimize costs, and achieve scalable growth through innovative, behavioral science-based strategies and frameworks—including his AI Adoption Acceleration Framework (A3F). Mike also leads CGI’s Product Studio, accelerating innovation from experimentation and product strategy to AI framework design and successful go-to-market execution, transforming visionary ideas into measurable ROI. As the author of Gamification for Product Excellence, Mike combines behavioral science, strategic foresight, and cross-functional leadership to accelerate digital adoption and drive innovative product development.

Articles

How to find a product job starting from scratch

What we learned at INDUSTRY: The Product Conference - day two

What we learned at INDUSTRY: The Product Conference - day one

Why product leadership is so hard (and how to get it right) - Vidya Dinamani at INDUSTRY Leadership Forum

August at ProductTanks: Building product in the AI age, and Go-to-market

How to start a sustainable product business: CEO Laura Crawford on growing her brand from scratch

Stay ahead in product

What the GPT-5 launch teaches product managers

Retention strategies for single-use products – Vivek Kumar (Investor and Advisor, Atlys)

Five questions to ask your product monthly to drive sustainable growth

Lovable reaches new heights while Spotify revisits in-app messaging: This week's news round-up

Eight skills, one journey: How mastering product management transformed my career

Your INDUSTRY conference survival kit