LATEST POSTS

SUNDAY REWIND: Changing direction whilst growing into uncertainty by Sam Reader

BY Eira Hayward on December 31, 2023

This 2021 ProductTank Birmingham talk from Sam Reader, Co-Founder and CEO at Wondr, shares challenges, lessons, and ‘aha’ moments from his team’s journey at Wondr and their quest to find product-market fit. Read more »

SUNDAY REWIND: Nailing product/market fit by Alan Chiu

BY Eira Hayward on August 27, 2023

Alan Chiu’s 2018 ProductTank San Francisco on nailing product/market fit Read more »

Fighting product-market drift by Dave Wascha

BY Ian Haynes on March 3, 2023

In this ProductTank Lagos talk, Dave Wascha, Zoopla’s Chief Product and Technology Officer, shares his insights on fighting product-market drift effectively. Product-market fit Dave opens by explaining product-market fit. He says product-market fit happens when a company creates the right product to address customer needs. However, many businesses, including established companies, miss this mark. And Read more »

Why community-led product development is the new Go-to-market

BY Naimeesha Murthy on January 5, 2023

In her second post for Mind the Product, Naimeesha Murthy, Product Leader and Founder of Products by Women delves into community-led product development, and why it is important to build a thriving community around your product. Read more »

Adopting a product-centric approach to better address customer needs

BY Patrícia Osorio on November 22, 2022

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  Read more »

SUNDAY REWIND: Mastering the problem space for product/market fit by Dan Olsen

BY Eira Hayward on November 20, 2022

This week’s Sunday rewind is Dan Olsen’s talk from mtpcon San Francisco on mastering the problem space for product/market fit. In it, Dan, author of The Lean Product Playbook, tackles the key components of product/market fit and how to achieve it. Dan starts by running through the elements of his product/market fit pyramid and then Read more »

The keys to a successful product knowledge transfer: part 2

BY Luke Conley on November 17, 2022

In part 1 of Luke’s knowledge transfer series, he delved into the three keys to successful knowledge transfer in product management. In this second part, he offers an example of a knowledge transfer plan template — one you can copy and paste to send out today. Plus, we’ll examine three of the most popular knowledge-based solutions, and how to get the most out of them. Read more »

To pivot or to not: a guide to executing a product pivot

BY Shubhi Nigam on November 15, 2022

A pivot can change the trajectory of a company or product. In this article, Shubhi Nigam makes a case for how pivots are essential for successful businesses, and how you can follow a methodical framework to consider and implement one. Read more »

SUNDAY REWIND: The playbook for achieving product-market fit by Dan Olsen

BY Eira Hayward on November 13, 2022

This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his  Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer. The layer above Read more »

The keys to a successful product knowledge transfer: part 1

BY Luke Conley on November 10, 2022

In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »