LATEST POSTS

In Search of Product/Market fit: How Setapp Found its Customers

BY Pavlo Pedenko on April 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for […]

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How to Avoid Being Blindsided by your Competition by Jeetu Patel

BY Megan Conlin on April 12, 2018

Jeetu Patel, chief product officer at Box, joined us at ProductTank San Francisco to share his top tips to help product leaders stay ahead of their competition. In today’s competitive product landscape, Jeetu recommends focusing on the right problem, the right people and the right users to make your product stand out. Below is a […]

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More Than Great Products: A Journey to Product/Market Fit

BY Liam Smith on April 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite… For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving […]

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What Happens When you do User Discovery After Market Traction

BY Christian Bonilla on February 22, 2018

I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected […]

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Inge Andre Sandvik - Adventures in Product and Entrepreneurship

BY Shubham Bhattacharya on February 16, 2018

#MusicMonday at ProductTank Oslo saw co-founder Inge André Sandvik take center stage to talk about one of his entrepreneurial adventures. Inge has had a long and varied professional background (including Telenor and Opera Software) before spearheading Soundrop as a CEO and co-founder. Inge relates how the idea behind Soundrop came to be, the early building blocks of success, and the […]

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Daniel Harvey - User Research When Your Customers are not Your Users

BY Jayson Robinson on November 15, 2017

  The trash heap of history is littered with the corpses of unicorns. Most companies talk a good game of customer centricity and design, but aren’t doing the hard part: user research. The Cult of the Designer ‘Design’ as a concept is now widely discussed and debated without real understanding of what it actually means. […]

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