LATEST POSTS

Operational excellence - product operations by Christine Itwaru

BY Andres Phillips on November 26, 2021

In this ProductTank Regional Collaboration, Christine Itwaru, Senior Director of Product Operations at Pendo, explains why product operations came to be and how product teams can use it to achieve operational excellence. […] Read more »

Overengineering can kill your product

BY Simón Muñoz on November 16, 2021

Today’s post is not directed only to product managers. Founders, investors, or any other profile with enough skin in the game on any digital product or service could also take advantage of it. I believe it because we will talk about one of the most prevalent issues when creating products: overengineering them. In my opinion, […] Read more »

Prioritised Fireside Chat: Make better product decisions with JTBD

BY Louron Pratt on October 6, 2021 for Prioritised Members

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »

The (Def)inition Lab: Our recipe for reducing the risk of product failure

BY Isabelle Berner on September 28, 2021

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »

Privacy by design: flipping the script on privacy in product

BY Rob Shavell on August 31, 2021

For tech giants like Apple and Google, user privacy has traditionally been seen as something to avoid rather than a selling point for their products. However, driven by changing consumer sentiment and mounting political pressure, the same companies that previously appeared to approach privacy as an obstacle are now pushing it to the forefront of […] Read more »

Changing direction whilst growing into uncertainty by Sam Reader

BY Andres Phillips on August 20, 2021

In this ProductTank Birmingham talk, Sam Reader, Co-Founder and CEO at WONDR, shares challenges, lessons, and ‘aha’ moments from his team’s journey building WONDR and their quest to find product-market fit. […] Read more »

How to find product market fit by Harpal Singh

BY Andres Phillips on July 30, 2021

In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). He provides a framework for getting a clear understanding of P/MF and how to go about achieving it. Watch the video to see his key points in full or read on for […] Read more »

Integrating social responsibility into product development

BY Kevin Mireles on July 6, 2021

It’s time to add socially responsible to the current product-development trifecta of desirable, feasible and viable. It’s no longer enough to focus on building products that are desirable for customers, feasible to build, and viable for our organizations. We need products that are socially responsible as well. […] Read more »

Crossing the chasm with the ‘target customer scenario’ canvas

BY Sebastian Straube on May 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »

The Complete Guide to Building MVPs

BY Dmytro Zaichenko on December 10, 2020

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this […] Read more »