LATEST POSTS

The Hierarchy of Engagement by Sarah Tavel

BY Emily Tate on September 28, 2018

How do you maximize your chances of building an enduring, consumer product? This is the big question for consumer companies, and in her #mtpcon San Francisco talk, Sarah Tavel, General Partner at Benchmark, says it comes down to understanding how to maximize engagement. Tavel’s Hierarchy of Engagement Throughout her career, Sarah has spent a lot […]

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When Innovation Programs Fail by Brant Cooper

BY Emily Tate on September 14, 2018

When Brant Cooper typically speaks to innovation practitioners, he usually tells them to “stop innovating”. He says this because they typically fail to define what they mean by the word innovation. At #mtpcon San Francisco, he helped product practitioners to understand what innovation is, why innovation programs fail, and how we can help to change […]

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Roadmaps are Dead! Long Live Roadmaps! by C. Todd Lombardo

BY Emily Tate on August 31, 2018

Do you ever feel like breaking up with your roadmap? In his talk from #mtpcon San Francisco, C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. Why do we Ship the Wrong Thing? In modern product management, we have multiple frameworks and tools […]

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7 Years of Amazing Product Talks

BY Martin Eriksson on August 30, 2018

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now […]

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Quantifying Qualitative Research by Leisa Reichelt

BY Emily Tate on August 10, 2018

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking […]

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Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez

BY Emily Tate on August 3, 2018

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are […]

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Reboot Your Team by Christina Wodtke

BY Emily Tate on July 27, 2018

Opening #mtpcon in San Francisco, Christina Wodtke turned our focus to our teams. Among the many jobs product managers perform, team coordinator is often added to the list. This isn’t a job that product managers should have to do, but like many other tasks, “if it ain’t happening, you’ve gotta fix it.” Christina told us […]

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Honing our Craft at #mtpcon SF 2018

BY Martin Eriksson on July 26, 2018

Another year, another amazing #mtpcon conference! Last week 1,600 passionate product people from 33 countries and 37 states across the US gathered in San Francisco for two days of learning, sharing, and honing our craft. It started with a day of workshops and product leadership discussions before the main event, a day of 10 incredible […]

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What we Learned at #mtpcon San Francisco 2018

BY Emily Tate on July 19, 2018

This year #mtpcon San Francisco brought together 1,600 product people from 33 countries and 37 states across the US to learn, share, and connect over our craft. After a day of workshops and leadership discussions, the main conference presented 10 amazing speakers who shared their insights and gave the crowd new ideas to think about […]

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Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

BY Megan Conlin on July 3, 2018

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not […]

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