LATEST POSTS

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

BY Megan Conlin on July 3, 2018

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not […]

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How to Design for Behavioral Change by Matt Wallaert

BY Megan Conlin on April 20, 2018

In this talk from ProductTank San Francisco, Matt Wallaert, chief behavioral officer at Clover Health, shares psychology-based methods for designing products that inspire people to change their behavior. Matt draws on his background as a social psychologist and describes the use of competing-pressures design and behavioral statements as tools to get people to change behavior. […]

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6 Years of Amazing Product Talks

BY Martin Eriksson on December 5, 2017

For the past 6 years Mind the Product has run #mtpcon in London and San Francisco – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to […]

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The Playbook for Achieving Product-Market Fit

BY Dan Olsen on July 13, 2017

Why Products Fail One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market […]

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Thabet Alfishawi - Lessons from a Growth Team

BY Calvin Hoot on July 7, 2017

Thabet Alfishawi, Product Manager on YouTube’s growth platform, gives Product Tank San Francisco a three by three for anyone starting a growth team or thinking of switching to a growth role: three things to get you started three tools for effective growth three mistakes to learn from Get started Begin with a deep understanding of all […]

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#mtpcon SF 2017 : Product is People

BY Martin Eriksson on June 21, 2017

Mind the Product San Francisco 2017 gathered 1,500 passionate product people from 20 countries and 36 states across the US to the stunning Davies Symphony Hall for another amazing day of learning and sharing. From my opening remarks through most of the talks, one theme emerged – product management has almost nothing to do with […]

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Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […]

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Julie Zhou - Building a Culture of Growth

BY Calvin Hoot on May 25, 2017

Julie Zhou, Director of Growth at Yik Yak, tells ProductTank San Francisco how to build a culture of growth. When a startup or new product starts to get some traction, there often comes a decision to hire someone to manage growth without a full picture of what that will actually entail. Julie Zhou leverages her […]

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All the Awesome Speakers for #mtpcon SF 2017

BY Martin Eriksson on April 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. But most importantly, we are thrilled to bring you some of the best minds in product and design from around […]

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Mental Models for Product Managers

BY Nils Davis on March 2, 2017

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What […]

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