Value

In this Mind the Product APAC talk, Jennifer Choi, Head of Product Strategy at Grab explains what she and her team do to better understand their customers whose lives can be very different from their own. Watch the talk in full or read on for a detailed overview. Her key points include: Work hard to understand your Read more »

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

Mind the Product conferences happen all over the world and sell out fast. You’ve decided that you desperately want to attend the product management conference of the year to level-up your skills and network with a rich community of passionate product people – there’s just one last hurdle… … you’ve got to convince the boss (who Read more »

Why is it that some products take off while others fall flat? There are many tactical reasons we can point to such as timing, competition, or product-market fit. Fundamentally though, there is one consistent truth regardless of the reason we may determine: some products create value for the market they’re serving, and some simply do Read more »

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three matrix (like a game of tic-tac-toe or noughts and crosses). The vertical axis is the cost of doing it myself, while Read more »

My real gripe with the Product Vision behind Google+ is… it doesn’t appear to have one. Forget the criticisms of Google+ tactics – instead let’s take a look at their strategy and get constructive. In order to make this worthwhile, we first have to reverse engineer what the goal of Google+ might be. I don’t Read more »