Building Better Products by Understanding Values by Jennifer Choi "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs July 07 2020 True AsiaPac, customer empathy, customer value, Prioritised Members' Content, Value, Mind the Product Mind the Product Ltd 1256 Product Management 5.024

Building Better Products by Understanding Values by Jennifer Choi


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In this Mind the Product APAC talk, Jennifer Choi, Head of Product Strategy at Grab explains what she and her team do to better understand their customers whose lives can be very different from their own.

Watch the talk in full or read on for a detailed overview.

Her key points include:

  • Work hard to understand your customers’ values over preferences
  • Know your value and allow this to help you overcome impostor syndrome
  • Always create more value than you take

Jennifer begins by identifying the three main areas her talk will cover. “The first one will be about customer values,” she says, “the second one will be about your value, and the third one will be about my values.”

Customer Values

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