In this Mind the Product APAC talk, Jennifer Choi, Head of Product Strategy at Grab explains what she and her team do to better understand their customers whose lives can be very different from their own.
Watch the talk in full or read on for a detailed overview.
Her key points include:
- Work hard to understand your customers’ values over preferences
- Know your value and allow this to help you overcome impostor syndrome
- Always create more value than you take
Jennifer begins by identifying the three main areas her talk will cover. “The first one will be about customer values,” she says, “the second one will be about your value, and the third one will be about my values.”