post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How internal product teams drive growth at Wise

Leading B2B product management in high-resistance environments

10 tips for writing good product handover documentation

Poll results: What tools are product managers using the most?

Leadership coaching: 5 reasons why you should do it

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Why sticking to a rigid product roadmap might be killing your product, and how to escape?

Leadership

Sunday Rewind: Product owner vs product manager

Steve Johnson is a recognized thought leader and storyteller within the technology product management community. As co-founder of <a href="http://www.AppliedFrameworks.com">Applied Frameworks</a>, he helps product teams implement strategic product management in an agile world.

Steve Johnson

<img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2013/11/pricing-vs-value-300x188.png" alt="Pricing vs Value" width="300" height="188" class="alignright size-medium wp-image-4035" srcset="https://www.mindtheproduct.com/wp-content/uploads/2013/11/pricing-vs-value-300x188.png 300w, https://www.mindtheproduct.com/wp-content/uploads/2013/11/pricing-vs-value.png 800w" sizes="(max-width: 300px) 100vw, 300px" />Pricing strategy is all about value. &#8216;Must-have&#8217; capabilities are more expensive than &#8216;nice to have&#8217;.  So what&#8217;s the value to the client?
A simple way to look at pricing is to use a three-by-three matrix (like a game of tic-tac-toe or noughts and crosses). The vertical axis is the cost of doing it myself, while the horizontal is the number of vendors that offer it. Mark each with low-medium-high. The closer you get to the upper left, the more you can (and should) charge. That is, if it would take a lot for me to learn and there are few vendors who offer it, you can charge me a lot. If it&#8217;s fairly easy to learn and I have lots of choices, you won’t be able to charge very much.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-2061 aligncenter" alt="tictactoe_pricing" src="http://u10c.files.wordpress.com/2013/10/tictactoe_pricing.png" width="432" height="324" />
For example, I&#8217;d put <a href="http://en.wikipedia.org/wiki/Scrum_(software_development)" target="_blank">scrum method</a> training somewhere in the middle, but more towards the lower-right. I can read books, I can attend training from many vendors and I have access to thousands of certified or self-proclaimed scrum coaches who can come to work with my team.
One way to manipulate this a little is to offer a unique capability that is unavailable elsewhere. A metaphor, a framework or an approach, for example, which is unique to your offering.
Finally, the challenge isn&#8217;t whether you can charge $5 or $50. The challenge is whether you can charge anything more than $0. With so much free content available, you have to offer something that people are willing to pay for.

core/freeform

Building Consumer-Grade Experiences for the Enterprise By Ciara Peter

What Makes a Great Product Manager by Graham Siener

The GIST Framework by Itamar Gilad

Scaling the Product and the Team by Rachael Shah

Decisions, Debt, and Other Dilemmas by Janna Bastow

Hacking Your Product Career by Gibson Biddle

How Medicine and Research Translates to Patients by Shree Patel

The Future of Product Management by Richard Harrison

Data Science and Digital Businesses by Ali Gulez

You Need A Product Strategy by Sam Odio

Pricing is All About Value

#mtpcon @ Pendomonium

ProductTank Oslo

ProductTank Tbilisi

ProductTank Barcelona

ProductTank Paris

ProductTank Jacksonville

ProductTank Washington

ProductTank Orlando

ProductTank Canberra

ProductTank Tallinn

ProductTank Rotterdam

ProductTank Bucharest

ProductTank Edinburgh

ProductTank Málaga

ProductTank Porto

ProductTank Tokyo

ProductTank Norwich

ProductTank Auckland

ProductTank Copenhagen

ProductTank Newcastle Upon Tyne

ProductTank Birmingham

ProductTank London

ProductTank Philadelphia

ProductTank Valencia

ProductTank Melbourne

ProductTank Austin

ProductTank Hyderabad

ProductTank Köln

ProductTank Montréal

ProductTank Bangkok

ProductTank Cardiff

ProductTank Johannesburg

ProductTank Bielefeld

ProductTank München

ProductTank Düsseldorf

ProductTank Braunschweig

ProductTank Pittsburgh

ProductTank Raleigh

ProductTank Charlotte

Pricing is All About Value

Steve Johnson

Read more

Comments