ProductTank London

Transferwise takes a data-driven, tactical approach to growing its product teams. Read about what they’ve learned, and why diversity is so important. Read more »

In this ProductTank London talk, Helen Hewitt, Global Head of Data Transformation at Dow Jones takes us through her personal journey with data and her work at Dow Jones in developing their data culture. Her key points include: Driving a data culture How we view our data DataSET Watch the video to see Helen’s talk Read more »

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »

In this ProductTank London talk, Kathryn Corrick and Frank Wales, Founding Partners at Corrick, Wales & Partners, tell us how product and marketing teams can both use data protection to solve problems. Watch the video to see their talk in full. Or read on for an overview of their key points: What do they really want Read more »

It goes without saying that ProductTank London community is very special to all of us at Mind the Product. Members of the community form the core MTP team, many volunteer at our flagship conferences, some make up our training team, and a handful of them have been in it with us since the very beginning. Read more »

In this ProductTank London talk, Aeneas McDonnell, Director of Product at The Times and Sunday Times shares with us some guidelines on how we as product people can be leaders without having clear authority. His key points include: Anyone can be a leader Positioning to lead Skills Leading through levels Watch the video to see Aeneas’s Read more »

In this ProductTank London talk, Product Consultant, Darren Gavigan explains the importance of emotional intelligence and how it can make you a better product manager. His key points include: The emotional intelligence umbrella Empathy Curiosity and adaptability Passion and belief Watch the video to see Darren’s talk in full. Or read on for an overview of his Read more »

For companies that are used to creating and managing physical products, the shift to digital can be quite challenging. In this ProductTank London talk, Lucy Gill, Founder of Digills Consulting gives some insight into these challenges. She takes us through: Things that catch companies off guard Why established businesses struggle Examples of physical and digital products Read more »

Kick-starting a product career can be difficult, especially if you’re looking for a straightforward route. In this ProductTank London talk, Marc Abraham, Product Ownership Practice Lead at ASOS gives us a framework for breaking into product management. He takes us through: Why planning a product management career is hard Getting started as a product manager Watch the Read more »

Mel McVeigh is the Product Director at Condé Nast, one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy Customer Process People Read more »