post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Podcast

How to build the right product culture during transformation – Joca Torres (Product Consultant)

Career

Why self-care is your secret weapon as a product manager

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Helene is a product manager at Neo4j, with a specialism in mobile technology. She has a holistic appreciation of what goes into building high-performing teams who can translate problems into product solutions which improve people’s lives. She likes conversations, especially the ones that challenge the obvious. You can reach out to her on LinkedIn

Product Manager

Helene Sanchez

<div>
<p>In this <a href="https://www.mindtheproduct.com/producttank/">ProductTank</a> London talk, <a href="http://linkedin.com/in/jannabastow">Janna Bastow</a> – co-founder and CEO of <a href="https://www.prodpad.com/">ProPad</a> &#8211; shares her view on how you can define and measure your product/market fit.</p>
<p>Watch the video to see her talk in full, or have a quick read of her key insights below:</p>
<ul>
<li>How to define product/market fit</li>
<li>What you should not think about product/market fit</li>
<li>How do you get to the sweet spot?</li>
<li>How do you measure product/market fit?</li>
</ul>
<h2>How To Define Your Product/Market Fit</h2>
<p>Janna begins with an ice breaker, asking: “What even is product/market fit and how do we know we achieved it?”. The concept, she says, seems more like an illusion and she questions why it is that we struggle to measure it.</p>
<p>Some people have described that moment of knowing you&#8217;ve reached product/market fit as follows:</p>
<ul>
<li>“<span style="font-style: italic;">You’ve made something people want</span>.” <strong>Paul Graham, Y Combinator </strong></li>
<li>“<span style="font-style: italic;">Users spontaneously tell other people to use your product</span>.&#8221; <strong>Sam Abman, Y Combinator </strong></li>
</ul>
<p>However, while a lot of definitions are catchy, they’re not measurable, and if you can’t measure it you can’t improve, says Janna.</p>
<p>What defines product/market fit changes constantly, because the market changes, new technologies arise, your customers change, and those dynamic conditions bring new opportunities. Additionally, there is something controversial says Janna, &#8220;product/market fit might not exist for every product journey”.</p>
<h2>What Not To Think</h2>
<p>Janna explains that there are some important things you should know <span style="font-style: italic;">not to think</span> when it comes to product/market fit:</p>
<ol>
<li>You are not your market &#8211; don’t just talk to your colleagues, talk to your customers.</li>
<li>Your early adopters are not your market &#8211; they’re generous enthusiasts, but they’re not indicative of what your wider market actually is.</li>
<li>Purchase doesn’t mean fit &#8211; just because someone pays for your product, it doesn’t mean your product is good, or they like it and will keep paying for it.</li>
<li>Your users change &#8211;  your users’ base is made of different cohorts who have different needs, you need your product to cater to them.</li>
</ol>
<h2>How Do You Get To the (Temporary) Sweet Spot?</h2>
<p>The answer, says Janna, is in talking to people, especially those who don’t like you. Ask people what frustrates them most about using your product. Talk to them about your vision, and make your problems, assumptions and challenges visible, so that people can engage and give you feedback.</p>
<p>You also need to test as much as you can (even your pricing strategy), move fast, and change quickly &#8211; adapting your strategy to a moving target is key.</p>
<p>Finally, you should be asking tough questions such as &#8216;if this product didn’t exist today, would we still build it?&#8217;.</p>
<h2>How Do You Measure Product/Market Fit?</h2>
<p>Use a Customer Development Survey to find out how many customers would be disappointed if your product ceased to exist.</p>
<p>Segment your users, and adapt accordingly, do something with the information you’ve acquired.</p>
<h2>Key Takeaways</h2>
<p>Ultimately, product/market fit = achieving a scalable and repeatable business model.</p>
<p>Janna&#8217;s advice: don’t scale too early, don’t throw all your money at the top of the funnel. Start small, experiment, learn, iterate, and repeat.</p>
</div>


core/freeform

Product/Market Fit

Fighting product-market drift by Dave Wascha

Learnings from London: How to build a billion dollar app

Progressive product development: release products that deliver by Split

Deciding what to build after achieving product/market fit by Yuhki Yamashita

Prioritised Fireside Chat: Make better product decisions with JTBD

Changing direction whilst growing into uncertainty by Sam Reader

How to find product market fit by Harpal Singh

What is product/market fit? By Janna Bastow

Managing Products at Scale by Lindsay Rothman

Nailing Product/Market Fit by Alan Chiu

ProductTank Pune

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Barcelona

ProductTank Lomé

ProductTank Wellington

ProductTank San Diego

ProductTank Canberra

ProductTank Perth

ProductTank Hong Kong

ProductTank Bangkok

ProductTank Doha

ProductTank Tel Aviv-Yafo

ProductTank Baku

ProductTank Reston

ProductTank Raleigh

ProductTank Charlotte

ProductTank Washington

ProductTank Richmond

ProductTank Cluj-Napoca

ProductTank Zagreb

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Paris

ProductTank Hamburg

ProductTank München

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Dallas

ProductTank Portland

ProductTank Curitiba

ProductTank Chicago

ProductTank Austin

ProductTank Philadelphia

ProductTank Montevideo

ProductTank São Paulo

ProductTank Los Angeles

ProductTank Gdansk

ProductTank Stuttgart

ProductTank Pittsburgh

ProductTank Bangalore

ProductTank Chennai

ProductTank Mumbai

ProductTank Fribourg

ProductTank Norwich

ProductTank Zürich

ProductTank Newcastle Upon Tyne

ProductTank Jacksonville

ProductTank Florianópolis

ProductTank Tallinn

ProductTank Denver

ProductTank San Francisco

ProductTank Sheffield

ProductTank Tokyo

ProductTank Valletta

ProductTank Vancouver

ProductTank Milano

ProductTank Columbus

ProductTank Belfast

ProductTank Montréal

ProductTank Seattle

ProductTank Lausanne

Product Management Foundations BST

Product Management Foundations ET

ProductTank Reading

ProductTank Bielefeld

Communication & Alignment BST

Communication & Alignment ET

ProductTank Frankfurt

ProductTank Bonn