LATEST POSTS

The PM Competency Framework: Making Product Management growth a team effort

BY Brendan Marsh on April 22, 2021

My first year at Spotify was one of the happiest years of my life. I had joined the Infrastructure and Operations ‘tribe’ as an Agile Coach and some of my fondest memories (both personally and professionally) were from working in my Agile Coach ‘chapter’. As a chapter of six coaches, over time, we understood our […] Read more »

Scaling Empowered Teams: Advice From Nilan Peiris

BY Louron Pratt on February 26, 2021 for MTP Leader Members

In this interactive AMA session for MTP Leader members, Nilan Peiris, VP of Growth at Wise — formally known as TransferWise — shares his experience with scaling and empowering teams. Watch the recording in its entirety or read on for the highlights, including: Building autonomous fast-paced product teams Introducing tribes Building empowerment during fast-growth Persuading leadership to […] Read more »

Goals For Alignment, Not Bonuses

BY Liam Hutchinson on February 11, 2021

Goals are important. They can give us a sense of purpose and direction. They aid us in prioritizing where we spend our time. They can empower teams and individuals. They can align us to achieve our most ambitious dreams. Goals can also divide us, be divisive and see people incentivized with conflicting goals and self-serving with individuals fighting […] Read more »

Why You Should Have a Customer-Centric Goal for Product Adoption

BY Alex Kulbei on February 9, 2021

Chances are you’re already measuring your product adoption in one way or another. It may be daily or monthly active users, or something more specific for your type of product. After speaking with many SaaS companies we found out that usually when it comes to adoption, many teams don’t take it further than setting up […] Read more »

Is it Time to Invest in Redesigning my Digital Product?

BY Mehmet Perk on January 26, 2021

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase […] Read more »

Goal Setting in Product

BY Imogen Johnson on January 20, 2021 for Prioritised Members

In this exclusive Prioritised member session, our panel discussed the product manager’s role in defining goals. Our experts answered questions such as how can we align teams and stakeholders around goals and what do we do when things start to go off track? The panel, moderated by Emily Tate, Managing Director at Mind the Product […] Read more »

Demystifying Product Strategy by Amy Zima

BY Eira Hayward on January 7, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned. Watch the session in full or read on for the highlights. The word strategy can inspire fear or awe in product managers, says […] Read more »

The Product Decision Stack - Martin Eriksson

BY Chris Massey on January 4, 2021

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes […] Read more »

The Anatomy of a Pivot by Asha Haji

BY Edward Kendall on January 1, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started. Watch the video to see the talk in full. Or read on […] Read more »

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […] Read more »