LATEST POSTS

Measuring Customer Interactions to Unlock Product Discovery

BY Michael Morris on July 16, 2018

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different […]

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4 Product Management Hacks to get the Most out of Failure

BY Shabnum Gulati on July 6, 2018

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a […]

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Why Product Management for B2B Needs to be Different From B2C

BY Rajat Harlalka on June 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. It […]

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What we can Learn from Electric Scooter Companies like Lime and Bird

BY Martin Eriksson on June 20, 2018

Famously, back in 2001, inventor Dean Kamen was going to change the world. The buzz just before the launch of his Segway personal transporter was astonishing. Tech investor John Doerr posited that it would be more important than the internet. South Park devoted an episode to making fun of the hype before the product was […]

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Building Product in a Post-GDPR World

BY Chris Massey on May 21, 2018

It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, […]

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Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

BY Sidharth Sreekumar on May 10, 2018

India is a complex and diverse country, more so than any other emerging market in the world. Its diverse linguistic, cultural, and economic user base makes it a daunting challenge, one that the start-ups operating out of global hubs like Silicon Valley and London don’t face until much later in their expansion lifecycle. So it […]

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How can you Respond to the Rise of the Privacy-Conscious Consumer?

BY Jenny Wanger on April 30, 2018

When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence […]

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How Squarespace Addressed its Hidden Customer Segments

BY Tremis Skeete on April 16, 2018

Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed. He graciously joined us at ProductTank NYC to talk about some interesting work his team had done to address the needs of a customer segment which they had […]

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Getting the Best Products to Speak for Themselves

BY Jonathan Kim on March 7, 2018

Give Your Product a Voice In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” moment. You shoulder the burden […]

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What Happens When you do User Discovery After Market Traction

BY Christian Bonilla on February 22, 2018

I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected […]

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