Product Strategy
LATEST POSTS
Is it Time to Invest in Redesigning my Digital Product?
Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase […]
Goal Setting in Product
In this exclusive Prioritised member session, our panel discussed the product manager’s role in defining goals. Our experts answered questions such as how can we align teams and stakeholders around goals and what do we do when things start to go off track? The panel, moderated by Emily Tate, Managing Director at Mind the Product […]
The Product Decision Stack - Martin Eriksson
Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes […]
The Anatomy of a Pivot by Asha Haji
In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started. Watch the video to see the talk in full. Or read on […]
5 Product Positioning Mistakes to Absolutely Avoid
A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […]
The 10 Product Talks You Should Have Watched in 2020
Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the […]
Bottom-Up Product Strategy - The State of Product, by Susana Lopes
In this talk from ProductTank London, Susana Lopes (Director of Product at Onfido), talks about how Onfido moved from prioritising at the sprint & quarterly level to setting strategic direction and prioritise at a much larger scale. She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of […]
Product Vision 2020
In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. Here are the key areas discussed: Vision: a prerequisite to strategy Properties of a vision statement How do we get there: Hills and Storytelling framework Conclusions: an […]
Prioritisation for Product Managers: Are we Doing it right?
Prioritisation – we all have to do it and we all have different ways of getting it done. But what’s working well for you and where are your biggest stress points when it comes to this vital part of product management? To get an idea, we asked 55 Product professionals to share their thoughts, feelings and […]
Building a Bespoke Prioritisation Framework: A Case Study
In this case study, Katerina Suchkova, Group Product Manager at 15Five, explains how she and her team devised a prioritisation formula to get them through the challenge of 2020. As a remote company, our team typically gets together twice a year, at the annual company R&D retreat. In September 2019 we went on our last R&D […]