LATEST POSTS

Is it Time to Invest in Redesigning my Digital Product?

BY Mehmet Perk on January 26, 2021

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase […]

Read More…

Goal Setting in Product

BY Imogen Johnson on January 20, 2021

In this exclusive Prioritised member session, our panel discussed the product manager’s role in defining goals. Our experts answered questions such as how can we align teams and stakeholders around goals and what do we do when things start to go off track? The panel, moderated by Emily Tate, Managing Director at Mind the Product […]

Read More…

The Product Decision Stack - Martin Eriksson

BY Chris Massey on January 4, 2021

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes […]

Read More…

The Anatomy of a Pivot by Asha Haji

BY Edward Kendall on January 1, 2021

In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started. Watch the video to see the talk in full. Or read on […]

Read More…

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […]

Read More…

The 10 Product Talks You Should Have Watched in 2020

BY Martin Eriksson on December 24, 2020

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the […]

Read More…

Bottom-Up Product Strategy - The State of Product, by Susana Lopes

BY Chris Massey on November 23, 2020

In this talk from ProductTank London, Susana Lopes (Director of Product at Onfido), talks about how Onfido moved from prioritising at the sprint & quarterly level to setting strategic direction and prioritise at a much larger scale. She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of […]

Read More…

Product Vision 2020

BY Helene Sanchez on November 16, 2020

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. Here are the key areas discussed: Vision: a prerequisite to strategy Properties of a vision statement How do we get there: Hills and Storytelling framework Conclusions: an […]

Read More…

Prioritisation for Product Managers: Are we Doing it right?

BY Imogen Johnson on November 13, 2020

Prioritisation – we all have to do it and we all have different ways of getting it done. But what’s working well for you and where are your biggest stress points when it comes to this vital part of product management? To get an idea, we asked 55 Product professionals to share their thoughts, feelings and […]

Read More…

Building a Bespoke Prioritisation Framework: A Case Study

BY Imogen Johnson on November 13, 2020

In this case study, Katerina Suchkova, Group Product Manager at 15Five, explains how she and her team devised a prioritisation formula to get them through the challenge of 2020. As a remote company, our team typically gets together twice a year, at the annual company R&D retreat. In September 2019 we went on our last R&D […]

Read More…