Product Strategy
LATEST POSTS
Operational excellence - product operations by Christine Itwaru
In this ProductTank Regional Collaboration, Christine Itwaru, Senior Director of Product Operations at Pendo, explains why product operations came to be and how product teams can use it to achieve operational excellence. […] Read more »
Lessons from onboarding mobile-app users
An average smartphone user has 40 apps installed on their mobile phone, taking just two taps to pull your users away from your app and into another. The truth is that getting a user to download your app is only a small part of the battle. […] Read more »
Epic alignment by Nils Janse
In this ProductTank Bristol talk, Nils Janse, Founder at Delibr, explains how the best product managers work with feature documents. […] Read more »
Product Diligence: The New Technical Diligence - Part one
Technical due diligence is a lot harder than it used to be with Agile. In this post, Drew Falkman proposes a pivot from technical diligence to product diligence. Changing our view to focus on the product strategy, development, and management practices. […] Read more »
Beating the drum of your product strategy tune by Megan Murphy
In this keynote from #mtpengage Hamburg 2021, Megan Murphy, VP Product at Hotjar, shares how she communicates and enforces Hotjar’s product strategy in her day-to-day work. Her key points include: People need to be inspired so that they believe in their ability to make things happen Feedback is important at every stage Keep people informed, […] Read more »
How to lead your product - Part 1: Leadership and management
What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we’ll delve into why product leaders should care about both. […] Read more »
Prioritised Fireside Chat: Make better product decisions with JTBD
In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »
Third-party integration — Product Manager’s guide on how to choose a vendor
Integrations are a part of many product managers’ lives. Let’s talk about how to think about integrations, and how to choose vendors. […] Read more »
The (Def)inition Lab: Our recipe for reducing the risk of product failure
In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »
Early and often: the secrets to product success
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced […] Read more »