Product Strategy
LATEST POSTS
A Decade in Product - a Retrospective
This year doesn’t just mark the start of a new decade, but also the 10th anniversary of the first ever #ProductTank (and my 20th as a Product Manager). What started as a simple meetup in London has evolved into the world’s largest product community, with chapters in over 200 cities around the world and 200,000 […]
Book Excerpt: What Do We Do Now? By Randy Silver
As the COVID-19 crisis began hitting home, a lot of the conversations I had with product people started to take the same tone. It quickly became clear that many people were dealing with the same basic questions. There was also a lot of confusion about how to move forward. As a result, I sat down […]
A Guide to Unlocking Growth with Optimized Pricing
In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product and provides the key steps to help you develop a strategy and implement your pricing. The Basics Explained Why SaaS Pricing is Different Conducting a Pricing Audit Develop a Pricing Strategy Pricing Models Explained Implementing Your Pricing Conclusion Further […]
Why Happier Autonomous Teams Use One-Pagers by John Cutler
Wondering what a “one-pager” is? In this ProductTank San Francisco talk, John Cutler (Product Evangelist at Amplitude) explained to a packed house at NextRoll why one-pagers are a “forcing function”. John covered: What is a one-pager? What outcomes should you expect from your one-pagers? How do one-pagers fit into the overall product puzzle? Watch the video […]
Coping Through COVID: Shifting Focus and Acknowledging Unknowns
Throughout this new series, we’ll be sharing the stories, learnings and experiences of product people dealing with COVID-19 right across the globe. In this first instalment, Kara Chiles, Senior Director of Consumer Products at Gannett, explains how the product team behind the largest local newspaper company in the United States has been adapting. Thankfully, for […]
How Lessons From Wargames can Help you Ship Products and Build Strong Teams
We all know that product is hard, so here are some themes from a very playful activity that will help you get better at it. Shipping products is rough, full of false starts, lousy execution, and a lack of will to kill products quickly. But a bad strategy creates a state of false hope, and […]
Look to the Left By Dave Wascha
In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems Looking to the left How far to the […]
Creating Consistency Within the Chaos of Roadmapping by Rohini Pandhi
The process of building products can be challenging and needs to be iterated on as much as the product itself. In this ProductTank San Francisco talk, Rohini Pandhi, Product Manager at Square, shares her thoughts on roadmapping and its role in the product process. Watch the video for her talk in full. Or read on for an […]
Global Product Strategy by Mel McVeigh
Mel McVeigh is the Product Director at Condé Nast, one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy Customer Process People […]
Product Growth Engine by Dave Martin
In this MTP Engage Manchester talk, Dave Martin, Product Coach at Right To Left, provides us with a way to get over the product adoption curve and build more successful products. His key points include: Product adoption life cycle Product growth chasm The path up the adoption curve Watch the video to see Dave’s talk […]