LATEST POSTS

Early and often: the secrets to product success

BY Chris Wallace on August 19, 2021

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced […] Read more »

How to build a winning referral program to boost your sales

BY Ruming Zhen on August 19, 2021

What is a referral program? A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics. By referring their family or friends, existing customers will get rewards, and the people that they […] Read more »

Product development strategy: setup your product for success

BY Ryan Lange on August 17, 2021

Product development will not ever be an easy task. We have worked on a multitude of projects over the years and to this day we continue to run into roadblocks during development. This is a natural occurrence when you are tasked with bringing innovative ideas to life. Nonetheless we — along with many other teams […] Read more »

SUNDAY REWIND: 20 Years of Product Management in 25 Minutes by Dave Wascha

BY Louron Pratt on July 11, 2021

As we settle down on a Sunday in wake of an exciting week ahead with #mtpcon Digital Americas (July 14-15), we thought it was the perfect time to reacquaint ourselves with this talk by Dave Wascha on how product management has developed over the last 20 years. In this entertaining and insightful talk from Mind […] Read more »

Product Direction by Nacho Bassino — free chapters!

BY Nacho Bassino on June 29, 2021 for Prioritised Members

Defining a product strategy and aligning its execution is one of the most challenging tasks for product leaders. In my book, Product Direction, I take a practical approach to solve this challenge based on artifacts and best practices, to define, link, and communicate your product strategy, to strategic roadmaps, and OKRs. I’m sharing two chapters […] Read more »

The business value of requirements management

BY Josh Turpen on June 22, 2021

During the COVID-19 pandemic, much of the globe’s onsite workforce shifted to being fully remote. This ‘new normal’ highlighted that communication and shared project visibility is essential to the success of every organization.  […] Read more »

The PM Competency Framework: Making Product Management growth a team effort

BY Brendan Marsh on April 22, 2021

My first year at Spotify was one of the happiest years of my life. I had joined the Infrastructure and Operations ‘tribe’ as an Agile Coach and some of my fondest memories (both personally and professionally) were from working in my Agile Coach ‘chapter’. As a chapter of six coaches, over time, we understood our […] Read more »

Scaling Empowered Teams: Advice From Nilan Peiris

BY Louron Pratt on February 26, 2021 for MTP Leader Members

In this interactive AMA session for MTP Leader members, Nilan Peiris, VP of Growth at Wise — formally known as TransferWise — shares his experience with scaling and empowering teams. Watch the recording in its entirety or read on for the highlights, including: Building autonomous fast-paced product teams Introducing tribes Building empowerment during fast-growth Persuading leadership to […] Read more »

Goals For Alignment, Not Bonuses

BY Liam Hutchinson on February 11, 2021

Goals are important. They can give us a sense of purpose and direction. They aid us in prioritizing where we spend our time. They can empower teams and individuals. They can align us to achieve our most ambitious dreams. Goals can also divide us, be divisive and see people incentivized with conflicting goals and self-serving with individuals fighting […] Read more »

Why You Should Have a Customer-Centric Goal for Product Adoption

BY Alex Kulbei on February 9, 2021

Chances are you’re already measuring your product adoption in one way or another. It may be daily or monthly active users, or something more specific for your type of product. After speaking with many SaaS companies we found out that usually when it comes to adoption, many teams don’t take it further than setting up […] Read more »