LATEST POSTS

12 Ways to Reduce Customer Churn

BY Moran Malachi on January 19, 2021

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers […]

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5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […]

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The 10 Product Talks You Should Have Watched in 2020

BY Martin Eriksson on December 24, 2020

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the […]

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AARRR vs RARRA: Pirate Metrics Explained

BY Ben Crouch on October 8, 2020

Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, […]

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How to Build a Killer Product Microsite

BY Poornima Mohandas on August 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target […]

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Product Positioning by April Dunford

BY Jon Horvath on August 14, 2020

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the […]

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Using Data to Build a Brand, by Abba Newberry

BY Andres Phillips on July 13, 2020

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data […]

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Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

BY Andres Phillips on June 8, 2020

In this ProductTank London talk, Kathryn Corrick and Frank Wales, Founding Partners at Corrick, Wales & Partners, tell us how product and marketing teams can both use data protection to solve problems. Watch the video to see their talk in full. Or read on for an overview of their key points: What do they really want […]

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How YouTube can be Used as a Servant to Your Product By Lei Shei

BY Andres Phillips on March 30, 2020

In this ProductTank Singapore talk, Lei Shei of Elephant Media explains the value that can be found on YouTube and how a YouTube channel can be used as a servant to your product. Lei’s YouTube channel, Curious Elephant, has over 126K Subscribers and 11.5M views. It covers topics around innovation, technology and science, ranging from the […]

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Using the 3 T's to Curate a Customer First Culture by Shyna Zhang

BY Andres Phillips on December 9, 2019

In this ProductTank San Francisco talk, Shyna Zhang, shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage The 3 T’s of customer obsession […]

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