Product Positioning by April Dunford "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs March 03 2021 True #mtpcon, #Mtpcon2, mtpcon digital, Positioning, product positioning, Mind the Product Mind the Product Ltd 643 Product Management 2.572

Product Positioning by April Dunford


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In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the priority.

Watch the video to see her talk in full. Or read on for an overview of her key points:

  • Fight fights you can win
  • Turn competitor’s strengths to weaknesses
  • Justify your product as the priority

April highlights how “customers really see our products within a context of alternatives… not…

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