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Product Marketing
Product marketing is about making sure the right message reaches the right audience at the right time. It connects the product to the market—shaping positioning, driving adoption, and supporting growth. It means understanding your customers, knowing your competitors, and working closely with product, sales, and beyond. You’ll find ideas here to sharpen your messaging, support your go-to-market plans, and help teams across the business tell a clearer story. All drawn from the people doing the work every day.
Product Positioning by April Dunford
Using Data to Build a Brand, by Abba Newberry
Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales
How YouTube can be Used as a Servant to Your Product By Lei Shei
Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang
Popular Misconceptions of the Product Craft by Sherif Mansour
The only product metric that matters by Josh Elman
Product Marketing at Stack Overflow – Alexa Scordato
Alex Osterwalder – Designing your Value Proposition
Video: Your product doesn’t sell itself
