The Archive · Page 18

Articles

The complete library of product thinking from the Mind the Product community — strategy, discovery, leadership, AI and craft. Keep scrolling to explore every article, or jump to a topic below.

What GitHub Copilot's $2B run taught us about how AI is rewriting the product-led growth playbook

When GitHub Copilot reached $2 billion in annual recurring revenue, it signalled a major shift: AI is transforming product-led growth. Traditional PLG relied on free tiers and quick "aha moments," but AI products thrive on continuous learning, workflow integration, and compounding value. This article explores how AI disrupts old growth models, creates new adoption patterns, and sets the stage for intelligent, habit-forming products that teams can’t imagine working without.

Rishab Jolly

What product leaders can do to drive impact by Brent Tworetzky (Peloton)

Tasnim Nazeer

Four things we learned from Atlassian’s State of Product 2026

Tasnim Nazeer

Eight lessons from my transition from B2C to B2B Product Management

In this piece, Devanshi Kotak shares eight lessons that helped her navigate enterprise demands as a product manager.

Devanshi Kotak

Fewer layers, stronger roles: How organisations are structuring product teams

After years of steady growth, product management is facing its most significant shift in decades. The rise of AI isn’t just automating tasks; it’s reshaping how organisations think about team structures, roles, and progression.

Greg Bayer

Why your CEO will ship products faster than you: Oji Udezue at INDUSTRY 2025

Tasnim Nazeer

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The Product Experience

Should product managers be responsible for a product revenue KPI?

Revenue is often treated as the ultimate measure of success, but should it ever be a product manager’s KPI? In some organisations, revenue has been used as the single yardstick for product performance. The results can be explosive: growth on the balance sheet, but turbulence in the team.

Maria Ilina