Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Leadership

Managing “must-do” initiatives in empowered teams

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Product Management Career

SUNDAY REWIND: Treat your career like you treat your products by Adam Warburton

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Product Development Process

ProductTank

Driving customer adoption and retention as a product manager by Karen Adie

Francesco graduated with an M.Sc. in Industrial Engineering from Technische Universität München and Massachusetts Institute of Technology and used to work as a Product Manager for BMW Mobility Services before starting Kyte. At BMW, Francesco launched mobility services combining carsharing and ridehailing in the US and China. 2019, Francesco co-founded Kyte. Since then, Francesco is driving the product vision and product strategy of the company. Fun fact: Francesco broke the Guinness World Record for the longest MTB wheelie back in the day. Kyte is a technology company offering its users the easiest way to get a car for a day, a week, or several months. Kyte has been founded in 2019 and raised $40 million to date. It is operating across more than 10 cities in the US and quickly expanding. Find more information at kyte.com.

Francesco Wiedemann

Building Product Teams

Product Management Process

A case study: Building a product without any full-time product managers

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Podcast

Product Management Skills

Rerun: Making Better Predictions – Margaret Heffernan on The Product Experience

Lassi is a lead product designer with a PhD at Qvik Ltd., based in Helsinki, Finland. He has been working with digital products for over ten years, and also has extensive research background.  Lassi hosts annual Data-Driven Design Day event and likes to work on design strategy and design Finnish sauna experiences!

Lassi Liikkanen

Community Post

Product Strategy

Product strategy for beginners: Part 2

Video

Managing products in a time of uncertainty by Randy Silver

Product Management

SUNDAY REWIND: How to survive the hardest part of product management by Janna Bastow

10 product content highlights from 2021

Product-led company powered by culture by Shaun Smith-Taylor

5 product principles for every product manager – Esha Shukla on The Product Experience

Jacqueline Keen is a freelance writer. She specializes writing about marketing and human resource topics

Articles