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Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

<p>When you think about your job in product, what would you say is the hardest part? Alignment? Deadlines? User research? For Janna Bastow, Co-Founder of Mind the Product <em>and</em> Co-Founder and CEO of ProdPad, it&#8217;s people and in her 2017 talk from #mtpcon San Francisco, she tells us why.</p>
<p>People, she tells us, are unpredictable. They have strong opinions and unconscious biases. What&#8217;s more, lots of people in your organisation probably have more power than you, despite being wrong just as often.</p>
<figure id="attachment_12038" aria-describedby="caption-attachment-12038" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2017/09/janna-bastow-mtpcon-getout.jpg"><img loading="lazy" decoding="async" class="wp-image-12038 size-large" src="//wp-content/uploads/2017/09/janna-bastow-mtpcon-getout-1024x683.jpg" alt="Janna Bastow at #mtpcon" width="1024" height="683" srcset="/wp-content/uploads/2017/09/janna-bastow-mtpcon-getout-1024x683.jpg 1024w, /wp-content/uploads/2017/09/janna-bastow-mtpcon-getout-300x200.jpg 300w, /wp-content/uploads/2017/09/janna-bastow-mtpcon-getout-768x512.jpg 768w, /wp-content/uploads/2017/09/janna-bastow-mtpcon-getout.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-12038" class="wp-caption-text">Janna Bastow reveals the challenges brought about by&#8230;people!</figcaption></figure>
<p>Providing tried and tested survival strategies, Janna shares her own stories of dealing with people, and how she handles the toughest part of being a product manager.</p>
<p>This <a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Sunday Rewind,</a> watch <a href="https://www.mindtheproduct.com/survive-hardest-part-product-management-janna-bastow/" target="_blank" rel="noopener">How to survive the hardest part of product management by Janna Bastow</a> in full.</p>
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core/freeform

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Product teams in flux – Pendomonium+#mtpcon roadshow: London

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The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

SUNDAY REWIND: How to survive the hardest part of product management by Janna Bastow

SUNDAY REWIND: How to survive the hardest part of product management by Janna Bastow

Imogen Schels

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