Product Focus

OKRs are supposed to be clear, simple & constructive – yet they’re often just unhelpful or frustrating. Kim offers expert advice for getting back on track. Read more »

You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why?  What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce Read more »

Having spoken at conferences twice this year on the subject of design and emotion, I was spurred into writing this post by the number of people who gave me positive feedback. Why is Designing for Emotion so Important? When we recall past experiences, we are not wired to remember the whole experience with total accuracy. Read more »

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees Read more »

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. Tesco store apps include all the stock control routines: deliveries, reductions, counts, waste, training, product search and so on. I was surprised to learn (less so when I Read more »

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products Read more »

If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position.  However, the way in which you choose handle these requests can play a big role in the product’s future success or failure.  In my experience there are several alternatives worth considering: Do Read more »

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. Read more »

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have Read more »

It’s become a common trope that product management is less about the management of products and more directly about the management of stakeholder relations. To that end, meetings would seem like an ideal use of time, enabling product managers to communicate with key members of the team. But as most readers know, that’s rarely the Read more »