post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Johannesburg-based product guy and maker, currently in the customer experience (CX) software world. More thoughts and observations on my blog, 'Bye, Product', on Medium.
Come say hi on Twitter (@antadelaar) where I'm also likely to tweet about tech, startups, running, parenthood, songwriting and coffee. Especially the coffee.

Antony Adelaar

<p>What if I said that there was no such thing as human error, only poorly designed products?</p>
<p>Ok, park your pitchfork. Let’s approach this slowly, starting with Emma.</p>
<p>It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees collections, salaries and leave. On this special day she walks into the open-plan office area, but something is wrong. Those aren’t payslips in her hand, and that’s not a smile. The area goes quiet.</p>
<p>A few months earlier the firm moved from one payroll system to another. The sales guy for the new application assured Emma that the transfer of established profiles, calculations and tables would be seamless. “It will almost configure itself,” he had grinned. Emma had years of experience with similar platforms and was confident. Pay day arrived and the platform became self-aware (like something in one of her books) and started making big, generous decisions. So now Emma is going to spend half the day walking around the office handing out notifications of debt stapled to payslips, and the other half crying in her office. Not a good day. And the general sentiment in the office? “Emma screwed up, and now it’s our problem. And she’s got years of experience. It can’t be complicated!”</p>
<h2> When Things go Wrong</h2>
<p>We’ve grown accustomed to blaming people when things go wrong. Some fool used permanent markers on the whiteboard! Somebody poured water in where the coffee beans are meant to go! Some crazy person wiped the profiles off the digital mixing desk and now the drummer sounds like he’s playing in the room next door &#8211; on crockery!</p>
<p>We seldom consider a poor outcome to be the result of a failed interaction between a thing and a person, where the responsibility for the outcome is actually shared.</p>
<p>Products and interfaces are designed for unpredictable humans. We interact with these products, and as we interact we make decisions based upon the actions which are afforded to us and the feedback which the product provides. All this, as we press ever forward towards our important goal, whatever that may be. Our decisions and progress as we interact are also influenced by our knowledge and experience. Every human-product interaction is exactly that: an interaction involving two-way communication, and a path of discovery for the human. Your product is either the inhibitor or the enabler of my success.</p>
<p>But how can anyone suggest that there’s no such thing as human error?</p>
<p>I can see you’re still eyeing the pitchfork, so let’s quickly address this. Humans make errors, yes. They look in the wrong places for what they think they need, or get distracted by things which send them down the wrong rabbit hole, or try to twist the thingie which they should be pressing. The product team receives isolated user feedback and is often quick to jab back with technical categorisations like PEBCAK and ID-10-T. All this against chants of “I can’t believe they did that?! I would never have done that!” You know who you are.</p>
<h2>Your User Universe</h2>
<p>The trouble is, you shouldn’t be reacting to cases of individual user feedback unless they represent your user universe. Feedback from isolated (often outspoken) individuals is anecdotal at best. You should, however, be paying attention to meaningful test samples of typical users. Aggregated user feedback. This group, representing your users, will either succeed or fail to reach their goals, on aggregate.</p>
<p>And the spoiler alert? If you’ve tested meaningfully and your typical users are failing, it’s not human error.</p>
<p>Let’s stop putting the blame in the wrong place. Interfaces should be designed to help humans achieve their goals, but also to avoid doing stupid things. <a href="https://www.cooper.com/people/alan_cooper">Alan Cooper</a> refers to “error-inducing design”, which is design that basically encourages error because it fails to consider human limitations.</p>
<p><a href="https://en.wikipedia.org/wiki/The_Design_of_Everyday_Things">Don Norman</a>, in his book “The Design of Everyday Things”, suggests that we should stop talking about human error and start talking about poor communication. It should rather be thought of as a collaboration, like between two humans, where one person’s poor communication would not typically be labelled an error. We expect humans to adapt abnormally to the peculiar demands of inanimate objects, including giving precise instructions. Humans are bad at this, but when they fail to meet inhuman requirements then it’s called error, or even stupidity. Just ask Emma.</p>
<p>Consider a radical resolution: Let’s stop talking about human error and start talking about poor communication. Will you join me?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

Let’s Stop Talking About Human Error: It’s Your Product

Antony Adelaar

Comments

Read next