LATEST POSTS

SUNDAY REWIND: Five steps to positioning your product

BY Imogen Schels on December 12, 2021

In a sea of products, how do we position ours so that they stand out from the crowd? We revisit a post from Vikash Koushik Sreenivasan where he shares some simple steps to effective positioning. […] Read more »

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […] Read more »

How to Build a Killer Product Microsite

BY Poornima Mohandas on August 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target […] Read more »

Product Positioning by April Dunford

BY Jon Horvath on August 14, 2020

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the […] Read more »

Business Model Archetypes

BY Neal Cabage on July 30, 2013

The purpose of a business model is to concisely describe the function of your business within the overall market landscape. This includes details such as business inputs and dependencies, target customer base and the value being created on behalf of those customers. By using such a conceptual construct for evaluating a business, strategists are able […] Read more »

What would you do as a Product Manager on Google+?

BY Sam Collins on January 13, 2012

My real gripe with the Product Vision behind Google+ is… it doesn’t appear to have one. Forget the criticisms of Google+ tactics – instead let’s take a look at their strategy and get constructive. In order to make this worthwhile, we first have to reverse engineer what the goal of Google+ might be. I don’t […] Read more »