SUNDAY REWIND: Five steps to positioning your product "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs December 12 2021 False Positioning, Sunday Rewind, Mind the Product Mind the Product Ltd 160 Hand drawing circle among square boxes, find your positioning, niche, or differentiation concept Product Management 0.64

SUNDAY REWIND: Five steps to positioning your product

BY ON

We all want to perfectly position our products, for our products to be exactly what our customers need at exactly the right time. So, this Sunday Rewind, we turn to a guest-authored post by Vikash Koushik Sreenivasan for some advice on how to do it.

Vikash breaks positioning down into five simple steps:

  1. Understand why your customers use your product
  2. Identify the market you’re in and the persona you’re going after
  3. Determine the market’s maturity
  4. Determine people’s state of mind
  5. Tie it all together
Hand drawing circle among square boxes, find your positioning, niche, or differentiation concept
In a sea of products, how do you position yours in order to stand out?

Ultimately, he explains, we need to connect with our customers and to go beyond just stating features and benefits. We must focus on the market and its maturity, on our customers, and differentiate ourselves.

Read Five Steps to Positioning Your Product to get some straight-talking advice on where to start.

We all want to perfectly position our products, for our products to be exactly what our customers need at exactly the right time. So, this Sunday Rewind, we turn to a guest-authored post by Vikash Koushik Sreenivasan for some advice on how to do it. Vikash breaks positioning down into five simple steps:
  1. Understand why your customers use your product
  2. Identify the market you’re in and the persona you’re going after
  3. Determine the market’s maturity
  4. Determine people’s state of mind
  5. Tie it all together
[caption id="attachment_26369" align="aligncenter" width="1024"]Hand drawing circle among square boxes, find your positioning, niche, or differentiation concept In a sea of products, how do you position yours in order to stand out?[/caption] Ultimately, he explains, we need to connect with our customers and to go beyond just stating features and benefits. We must focus on the market and its maturity, on our customers, and differentiate ourselves. Read Five Steps to Positioning Your Product to get some straight-talking advice on where to start.

Leave a Reply

Your email address will not be published.