LATEST POSTS

Prioritised Fireside Chat: Make better product decisions with JTBD

BY Louron Pratt on October 6, 2021 for Prioritised Members

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »

Getting Started with JTBD - Mike Belsito on The Product Experience

BY The Product Experience on March 3, 2021

One of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD […] Read more »

Building a new Social Future by Aditya Mukherjee

BY Eira Hayward on February 22, 2021

Customer centricity is a core value at Indian social startup Hike, its senior product manager Aditya Mukherjee relates in this talk to ProductTank Delhi, which looks to examine why customer centricity is difficult to crack. The main driver at Hike, he says, is as follows: in a world that has evolved tremendously in the last […] Read more »

Product Accountability - Appraise Products Like a Manager

BY Courtland Halbrook on October 22, 2020

Performance reviews, evaluations, or appraisals are awful, and we need more of them. it’s time to recognize the need for Product teams to evaluate themselves based on the performance reviews of their products. This is meant to establish the mindset that in order to evaluate a Product Manager’s and Product Team’s performance it’s not about […] Read more »

Jobs to be Done by Joe Leech

BY Jon Horvath on February 28, 2020

In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories. Key Points: Evaluate the competitive space Don’t just think function – emotional and social job stories are significant You can’t rely on […] Read more »

The Product People We Want to Be - What We Learned at MTP Engage

BY Jon Horvath on February 8, 2020

This week (6-7 February), MTP Engage Manchester 2020 saw over 500 product people descend upon the iconic Manchester Central to immerse themselves in two days of product learning. On Thursday, things kicked off with a range of deep-dive workshops and leadership discussions, followed by the conference on Friday. Let’s take a look at some of the many […] Read more »

Practical Insights and Guidance at #mtpcon London Workshops

BY Imogen Schels on October 17, 2019

Product people descended upon central London this morning for a series of Mind the Product training workshops, kicking off #mtpcon ahead of tomorrow’s conference. More than 400 conference attendees were up bright and early to join one of 14 workshops covering a range of topics from user research and stakeholder management to product roadmapping and […] Read more »

Outcome-Driven Innovation for Product Managers

BY Chris Massey on January 23, 2017

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be […] Read more »

Building High-Growth Products Using Jobs-To-Be-Done

BY Jay Haynes on November 23, 2016

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […] Read more »