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Mind the Product

Product Management

Three world-class product speakers to look forward to at INDUSTRY

Guest Post

What I learned from building products in Africa

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why self-care is your secret weapon as a product manager

What if pricing was your best feature?

Navigating the workplace as a young product manager

Klarna goes on recruitment drive after ditching AI-first policy

How Stack Overflow is competing with AI – Jody Bailey (CPTO, Stack Overflow)

Jay Haynes is Founder &amp; CEO of thrv, the first and only jobs-to-be-done software for product teams. Jay is an award-winning CEO with 25 years of experience formulating and executing product strategies. Prior to thrv, Jay was CEO of Strategyn, a leading jobs-to-be-done research firm. Jay was CEO of two startups funded by Draper Fisher Jurvetson and Kleiner Perkins. Earlier in his career, Jay worked as an investment professional with GTCR Golder Rauner, a leading private equity firm in Chicago with over $3 billion under management. Jay also worked as a Product Manager at Microsoft in the Windows Group. Jay graduated Phi Beta Kappa with highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.

Jay Haynes

<p>I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world&#8217;s leading companies, leading to me being the Founder &amp; CEO of <a href="http://www.thrv.com/">thrv.com</a>. In this talk, I explain how product managers can use jobs theory to launch high-growth products.</p>
<h2>Turn Theory into Practice</h2>
<p>To start with, I demonstrate how product managers can transform the powerful jobs theory in Clay Christensen&#8217;s new book (Competing Against Luck) into a rigorous, metric-driven practice that can help product teams identify what causes customers to purchase a new product.</p>
<p>The basic idea behind jobs-to-be-done is that your customers are not &#8220;buying&#8221; your product, they are &#8220;hiring&#8221; it to get a job done. There are three practical steps you can use to take this theory and make it actionable at your company:</p>
<h2>Step 1: Identify Unmet Customer Needs in the JTBD</h2>
<p>The key to launching high-growth products is satisfying unmet customer needs better than your competitors. But what is a customer need? And how do you know if it is unmet? Using jobs theory, any job-to-be-done can be broken down into about 100 metrics that customers use to judge how quickly and accurately they can execute the job. These metrics are the customer needs. If these metrics are important to customer, but not satisfied by current solutions in the market, they are unmet customer needs.</p>
<h2>Step 2: Identify Competitor Weaknesses</h2>
<p>In order to win in your market, you need to understand how you can use unmet customer needs in the job-to-be-done to identify and exploit your competitor&#8217;s weaknesses. Unlike traditional feature-to-feature competitive analysis, in this talk I demonstrate how to analyze your competitor from the point-of-view of your customers, and how to identify your <em>real</em> competition, which may not be who you think it is.</p>
<h2>Step 3: Identify High-Growth Product Ideas</h2>
<p>Once you have identified your customer&#8217;s unmet needs and your competitor&#8217;s weaknesses, generating high-growth product ideas is faster and more efficient. Unlike traditional brainstorming, in which there are &#8220;no bad ideas,&#8221; using jobs theory, your product team can generate product ideas that will be valuable to your customers because they help get the job done faster and more accurately than your competition.</p>


core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Building High-Growth Products Using Jobs-To-Be-Done

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