In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories.
- Evaluate the competitive space
- Don’t just think function – emotional and social job stories are significant
- You can’t rely on users to do your selling
- The hole is not the goal
Joe explains how he had a Job to be Done – he needed to hang a picture, therefore, he needed a drill. He started by looking up drills, reading specifications he didn’t understand; asking questions like “how many torque settings” and “what’s a torque setting?”. It didn’t take him long to realise that…