Jobs to be Done by Joe Leech "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True Competitive Advantage, Customer Focused, Jobs-To-Be-Done, mtp engage manchester, User Stories, Mind the Product Mind the Product Ltd 1296 Joe leech at MTP Engage Manchester Product Management 5.184

Jobs to be Done by Joe Leech

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Joe leech at MTP Engage Manchester

In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories.

Key Points:

  1. Evaluate the competitive space
  2. Don’t just think function – emotional and social job stories are significant
  3. You can’t rely on users to do your selling
  4. The hole is not the goal

Joe explains how he had a Job to be Done – he needed to hang a picture, therefore, he needed a drill. He started by looking up drills, reading specifications he didn’t understand; asking questions like “how many torque settings” and “what’s a torque setting?”. It didn’t take him long to realise that…

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