Bias

Should you always listen to market feedback? Aaron Ketchley considers the question and how product manager’s can avoid common B2B market feedback traps. Read more »

We all have that one senior colleague – whether it’s the experienced number crunching data analyst, or the product manager who just joined from a Fortune 100 tech firm, or our manager – who has a few words of advice for the new feature we are working on. Does their input suddenly change your opinion, or force you to twist Read more »