Topic Hub

Business Strategy

Business strategy is about setting direction, making choices, and aligning teams to achieve long-term goals. It requires understanding markets, navigating uncertainty, and making deliberate trade-offs to create sustainable advantage. In this section, you’ll find actionable frameworks, expert insights, and proven approaches to help you shape and sharpen your strategy.

Topic videos

Common transformation pitfalls by Marty Cagan

Common transformation pitfalls by Marty Cagan

Using principles to make better decisions faster by Martin Eriksson

How to build for creators by Peter Yang

How to navigate tricky work relationships

Organizing around complex products at the intersection of physical and digital by Matthew Cornford

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