LATEST POSTS

The Complete Guide to Building MVPs

BY Dmytro Zaichenko on December 10, 2020

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this […] Read more »

What is product/market fit? By Janna Bastow

BY Helene Sanchez on November 9, 2020

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit. Watch the video to see her talk in full, or have a quick read of her key insights below: How to define product/market fit What you should not think about product/market […] Read more »

Nailing Product/Market Fit by Chris Barton

BY Lisa Radel on September 17, 2020

In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Watch the video to see his talk in full, or read on for an overview of Chris’ top tips. Go After a Big Market Chris explains that to […] Read more »

August Roundup: Roadmaps, Product/Market Fit, Team Culture and More!

BY Imogen Johnson on August 31, 2020

Today, August signs off for another year and this month we covered product/market fit, team culture, careers, diversity, roadmapping and more. Read on for a recap and to see what’s coming up in September. Spoiler alert: you’ll have an opportunity to put your questions to Marty Cagan, live! If you’re not yet a Mind the […] Read more »

A Guide to Product/Market Fit

BY Eira Hayward on August 28, 2020 for Prioritised Members

The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. But what does it mean? How do we get to it? And what is the product manager’s role in maintaining […] Read more »

4 Ways to Level-up your Product Strategy

BY Sophie Harpur on July 30, 2020

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the […] Read more »

The Product Market Fit Engine by Rahul Vohra

BY Andres Phillips on March 3, 2020

After working on a product for over two years without launching it, Rahul Vohra knew that he had to do something different. In this ProductTank San Francisco talk, Rahul, CEO and Founder of Superhuman, shares with us a framework for determining product/market fit and optimizing until you achieve it. His key points include: Building the […] Read more »

Five Steps to Positioning Your Product

BY Vikash Koushik Sreenivasan on October 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step […] Read more »

How do you Find Enterprise Product/Market fit?

BY Rajat Harlalka on July 30, 2019

It’s never easy to create enterprise-grade products. They are inherently expensive. You need them to meet exacting standards, and you also need a very convincing story as to why any enterprise should buy into your product. Enterprises are large, slow-moving machines, so even a seemingly small change can involve a lot of hours and money […] Read more »

Lean Mean Product Machine - Dan Olsen on The Product Experience

BY The Product Experience on July 10, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve […] Read more »