A case study: Product Hunt launch strategy — how we made it to the top 5 products 3 days running

BY Ksenia Khriptovich on May 29, 2023

Launching on Product Hunt can be a great way to generate interest in your product. Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same. Read more »

Launching new products and breaking things - Tanguy Crusson on The Product Experience

BY The Product Experience on May 3, 2023

Tanguy Crusson, Product leader at Atlassian joins us on The Product Experience podcast this week to talk all about product launches. Tune in to find out his thoughts on why most products fail, and learn how he successfully launched a new product at Atlassian. Read more »

Top product management reads in March

BY Eira Hayward on March 30, 2023

A brief run through of the top five most-read product management posts published on Mind the Product in March 2023 Read more »

Why do product launches fail?

BY Poornima Mohandas on March 9, 2023

In this guest post, Poornima Mohandas, Product Marketing Consultant, discusses why product launches often fail, and what we can do to tackle this situation. Read more »

Bringing products to market - Lea Hickman on The Product Experience

BY The Product Experience on December 14, 2022

New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful? There was no one better to discuss this with than Lea Hickman, Partner at Silicon Valley Product Group who joins us on the podcast to discuss bringing products to market.  Read more »

SUNDAY REWIND: Same but different: Launching products at an established company

BY Eira Hayward on December 4, 2022

In this week’s Sunday Rewind, ProdPad’s former Chief Commercial Officer Liz Love looks at how launching products at an established business differs from a startup launch. She runs through some of the factors that need to be considered: There’s a ready-made customer base, who may be interested in your new product and there are existing Read more »

3 myths that get in the way of product adoption by Martina Lauchengo

BY Eira Hayward on September 29, 2022

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. Read more »

A case study: launching a custom product for solar roof innovator SunRoof

BY Katarzyna Malecka on August 18, 2022

Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. Read more »

Launching new products inside Shopify - Ben Sehl on The Product Experience

BY The Product Experience on August 17, 2022

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. Read more »

Beyond Amazon-as-a-Service

BY Shiva Hullinakatte on July 26, 2022

Amazon recently announced a “Buy with Prime” option that will allow Amazon’s prime members to purchase off Amazon’s website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? Read more »