Product Launch
MAR 13, 2024

Mind the Product undergoes a brand refresh

3 min read
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We're thrilled to share some exciting news – Mind the Product is undergoing a major facelift! We've been working behind the scenes to refresh our brand and to improve MindTheProduct.com. So if you’re glossing over the website and our social channels from today, you may notice that things look a little bit different…but better in every way.

Our field is evolving and expanding. With fast developments in AI and continued digital transformation in every industry, it's more important than ever for the product people driving these efforts to learn from each other, to connect, and to network. More than 300,000 of you interact with Mind the Product each year, but there are over 1.5 million product people on LinkedIn. That’s many more people who could benefit from the Mind the Product community.

We’ve heard from many of you that we could do a better job showcasing our offerings, from daily editorial content and a variety of training and certifications to ProductTanks in most major markets worldwide. Our new site makes clear the breadth and scope of our community offerings so that you can better your craft as product professionals.

Additionally, it's been over four years since we've updated our brand colours and imagery. Don’t worry, our signature cyan is here to stay! But it was time to go bolder with our colour palette, and to find new ways to spotlight the people making things happen in our field. And since we joined Pendo two years ago, we also wanted to show more connection between the two brands.

The revamped Mind the Product website introduces a fresh design and imagery across the website, and an improved user experience both on the site and when you log in.

Here are a few key updates:

From a design perspective:

We’ll gradually update every site page, so bear with us as this project continues for several months.

Your feedback is invaluable, so please don't hesitate to share your thoughts and suggestions by emailing editor@mindtheproduct.com with the subject line ‘MTP website feedback’. We invite you to explore the revamped website and enjoy Mind the Product's brand-new look and feel.

We will continue supporting the product community and aim to make an even bigger difference to the world of product both now and in the future. Thank you for your support along the way.