LATEST POSTS

Video: How to outsmart the digital deluge by Dave Coplin

BY Martin Eriksson on October 23, 2015

In this hugely entertaining talk Dave Coplin argues that we spend too much time focused on products and technology, and not enough on the human beings who use them. As the Chief Envisioning Officer for Microsoft, he spends his time trying to figure out how we humans want to live, work and play in the […] Read more »

Video: Making Editorial Decisions in Real Time

BY Janna Bastow on August 11, 2015

Back in September, Product Tank covered the theme of analytics – in particular focusing on Lean Analytics and using data to build better products faster. In this awesome video, Graham Tackley, Director of Architecture at Guardian News and Media talks about Ophan – a set of analytics tools used by the Guardian to help make editorial decisions […] Read more »

Video: Why Data is Driving the Most Successful Products

BY Janna Bastow on August 4, 2015

Alistair Croll is a writer, speaker and entrepreneur. As the author of Lean Analytics, Alistair spends a lot of his time understanding how organizations can use data to make better decisions, and has worked in tech for most of his life as a product manager. In this video, from September’s Product Tank London, Alistair explains why analytics […] Read more »

Video: Creating New Product Opportunities Through Usage Data

BY Janna Bastow on July 27, 2015

Last September Product Tank London covered the theme of analytics – looking in particular at Lean Analytics and using data to build better products faster. In this video, Cait O’Riordan, VP of Product for Music and Platforms at Shazam, talks about how usage data around music is creating is new product opportunities. Watch the video to hear […] Read more »

Four Steps to a Free Data Analysis Platform for Your Product

BY Yoav Farbey on October 27, 2014

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […] Read more »

Analytics Strategy: 5 tips for more reliable reporting

BY Edward Upton on August 4, 2014

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […] Read more »

Everything a product manager needs to know about analytics

BY Simon Cast on February 20, 2013

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […] Read more »

Data driven decision making

BY Martin Eriksson on March 10, 2011

At ProductCamp London in February, Lucy Spence ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at LOVEFiLM, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B […] Read more »