LATEST POSTS

How to build machine learning-based products

BY Olga Kuritsyna on May 26, 2022

In this article, written for product managers, data scientists, and engineering teams we cover some growth areas and ideas on how to achieve more impact while working on building ML-based products. […] Read more »

How to be a better data-driven product manager

BY Louron Pratt on May 19, 2022 for Prioritised Members

In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. […] Read more »

Overcoming data bias - Roisi Proven on The Product Experience

BY The Product Experience on March 9, 2022

Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data […] Read more »

The wrong ways to be data driven

BY Maahir Shah on February 24, 2022

Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. […] Read more »

Implementing Mailchimp's New Measurement Playbook - Lessons Learned

BY Imogen Schels on June 19, 2020 for Prioritised Members

When Jake Walker joined Mailchimp as Director of Product Analytics in July 2019, he quickly set out to implement a user-friendly framework, measuring the overall product experience. In just six months, his framework was in place. Here, he explains the steps he and his team took to implement this new initiative and what they’d do differently if […] Read more »

Data-Driven Product Management by Matt LeMay

BY Matt LeMay on June 10, 2020 for Prioritised Members

In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes. Introduction Nearly every conversation I have with a product team looking to take a “data-driven” […] Read more »

Making Better Predictions - Margaret Heffernan on The Product Experience

BY The Product Experience on June 10, 2020

If 2020 has taught us anything, it’s that predicting the future is hard and in this episode, sponsored by Amplitude, we turn to Margaret Heffernan to learn how to do it better. She’s a captivating speaker with more than 12 million views of her TED talks and a prolific writer who recently published Uncharted: How To […] Read more »

Contradictions in the Craft of Product Management

BY Nithin Chandra on February 18, 2020

Product managers can encounter no end of contradictions as they drive for good outcomes for their products. What are these contradictions and how can product managers deal with them? Google is a juggling elephant. It serves conflicting needs of large user segments. One is the need of billions of consumers looking for the most accurate […] Read more »

How Accurate Is Your UX Research Data? By Martina Kuvalja

BY Andres Phillips on November 18, 2019

Martina Kuvalja is a Senior Researcher at the University of Cambridge. In this ProductTank London talk, she explains how you should go about collecting data if you are part of a small team, and how to have meaningful conversations with the research members of your team. She speaks about: User Experience (UX) application Types of […] Read more »

How Medicine and Research Translates to Patients by Shree Patel

BY Andres Phillips on October 28, 2019

How can scientists translate the exceptional work they do in research and creating medicine into better patient care? Shree Patel – Director of Clinical Operations at Achilles Therapeutics answers this in her talk at ProductTank London. Shree explains these key points in her talk: Cell therapy Personalized medicine Product development in medicine Watch the video to […] Read more »